Singapore Association of the Visually Handicapped (SAVH) and The Planning Agency Launch Social Media Campaign that Invites Valentine's Day Lovers to 'Show their Heart'

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The Singapore Association of the Visually Handicapped (SAVH), in conjunction with The Planning Agency Singapore has launched a novel new social media fund raising campaign. The campaign runs on Valentine’s Day only and taps into the adage 'Love is Blind' encouraging lovers to ‘show their heart’ and make a donation that will go a long way towards helping Singapore’s 3500 blind and visually impaired community. Donations can be made on the spot through a simple QR code placed on the digital poster created specially for the event.

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One person becomes visually handicapped every 5 seconds, and 7 million people turn blind every year

The Singapore Association of the Visually Handicapped (SAVH), in conjunction with The Planning Agency Singapore, will be launching a social media campaign, tomorrow, Valentine’s Day to remind people to spare a thought for the visually handicapped, in the spirit of the longstanding adage, “Love Is Blind.”

Research shows that there is a person who becomes visually handicapped once every five seconds, with an estimation of 7 million people going blind worldwide every year. There are approximately 39 million visually impaired people worldwide.

SAVH’s viral social media campaign, targeted mainly at users of popular social media platforms Facebook and Twitter, aims to spread awareness amongst people towards this often neglected group of individuals in society.

The campaign invites people to spend some time during the day thinking about the challenges faced by the visually impaired. SAVH also appeals to the public to make a donation to aid the beneficiaries of the Association.

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patrick dsouza
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