New York, New York (PRWEB) February 17, 2012
Moguldom Media Group, the leading digital media company that develops premium online publishing brands serving African-American audiences, today announced that it has partnered with AdSafe Media, the rating standard of online media, to ensure the safety and quality of its advertising inventory. By providing third-party monitoring and certification of Moguldom’s online content, AdSafe will give brands confidence in the quality, brand safety, and value of their placements.
As the world’s largest network of owned and operated websites addressing African Americans (comScore), Moguldom gives brand advertisers targeted reach and high engagement with this key demographic. The company’s premium properties include both websites and mobile apps for brands such as Bossip.com, 24Wired.TV, The Atlanta Post, Hip-Hop Wired, and StyleBlazer. By partnering with AdSafe, Moguldom will provide independent verification that ads placed by brands on these sites will appear in a high quality, brand-safe context that will reflect positively on Moguldom’s clients.
As the rating standard of online media, AdSafe provides a uniform standard for commercial online content to help improve the safety and efficiency of online advertising. The company’s Content Rating System gives advertisers and publishers a consistent, objective measurement of content quality and brand appropriateness. The rating allows brands to advertise with confidence that their brand will not be exposed to risk or tainted by association with objectionable content, while helping publishers market and sell their inventory more effectively.
Said Moguldom Executive Vice President Judene Walden, “The quality and value we provide for our clients has always been a big part of Moguldom’s rapid growth and success. By partnering with AdSafe, we can offer an additional layer of safety and security to help brands feel confident that their ads will always appear in an appropriate setting without risk to their reputation or business.”
The AdSafe Content Rating System evaluates each web page based on a series of safety content categories, including adult content, hate speech, weapons, Illegal drugs, tobacco, alcohol, spyware / malware, and offensive language. The resulting score indicates whether the content is acceptable for all ages and audiences, or potentially offensive for dome viewers. This allows advertisers to determine the most appropriate digital advertising policy for their brand.
“Moguldom has demonstrated a strong commitment to brand safe quality content by engaging AdSafe to help them better understand and segment their inventory in order to improve their Media Risk Index (MRI). We at AdSafe look forward to continuing a successful partnership with Moguldom, jointly enabling them to provide a high quality of inventory and services to their clients,” said Bryan St. John, VP of Operations, AdSafe Media.
About AdSafe Media
AdSafe Media is the rating standard of online media. AdSafe uses proprietary algorithmic modeling and human verification to rate the brand safety of content on commercially supported web pages via the AdSafe Content Rating System. AdSafe’s BrandSafe Firewall enables brands, agencies and ad networks to prevent advertising from appearing on publisher web pages that do not conform to brand guidelines. AdSafe’s Network Monitor platform enables ad networks and publishers to identify and segment problematic site content, increasing monetization of display inventory. AdSafe is headquartered in New York, NY with operations in California and London, England. For more information visit http://www.AdSafeMedia.com or follow @AdSafe on Twitter.
About Moguldom Media Group
Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them.