Luxury Travel Firm Scott Dunn Breaks Company Sales Records In January Demand for Luxury Travel Powers Ahead

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In a month when New Year’s resolutions traditionally fall by the wayside, staff at luxury travel firm Scott Dunn ( have broken something else this January – the company’s all-time sales records.

In a month when New Year’s resolutions traditionally fall by the wayside, staff at luxury travel firm Scott Dunn ( have broken something else this January – the company’s all-time sales records.

In contrast with the challenging outlook and disappointing bookings for mainstream travel businesses, January 2012 was Scott Dunn’s most successful sales month since the company was founded in 1986. January’s sales smashed Scott Dunn’s previous monthly record by more than 30 percent, and included a new record for weekly sales, itself 30 percent higher than Scott Dunn’s previous all-time high.

Scott Dunn also set a new record this January for number of bookings, which beat the company’s previous monthly record by more than 35 percent, and sales enquiries, which were fully 40 percent higher than any previous month. Scott Dunn’s previous booking and enquiry records were set only in 2011, making the past two years a high point in the company’s growth.

Andrew Dunn, Scott Dunn’s founder director, says: “In these pressured times, holidays are seen as increasingly sacrosanct, which makes it even more important that people enjoy the best possible break, especially at the top end of the market. For the past 25 years our motto has been ‘nothing is too much trouble’, and our exceptional performance in the past two years especially shows the success of this approach.”

To ensure all enquiries are managed in the best possible way, Scott Dunn has extended its opening hours for the peak booking period, and invested in expanding its expert sales teams so every enquiry is managed as swiftly as possible.

Dunn continues: “Whilst we’ve never been busier, we have put the measures in place to ensure the level of enquiries we have to manage does not compromise the quality of service we deliver. We’ve had a great start to 2012, but we’re not resting on our laurels. We are committed to constant improvement, and will continue to invest in all the areas that matter most to our guests. In addition to maintaining the highest standards of service, we will focus on expanding our worldwide holiday portfolio and continuing to provide the best training possible for our biggest asset – our staff.”

Founded in 1986, Scott Dunn has become one of the leading tour operators in the luxury travel sector, offering a wide variety of tailor-made travel to Europe, Africa, Arabia, India, Asia-Pacific, the Indian Ocean, the Caribbean and Latin America. The company celebrated its 25th anniversary in 2011 with a record turnover of £25m and was named Favourite Specialist Tour Operator at the prestigious 2011 Condé Nast Traveller Readers’ Travel Awards.

Notes for Editors:
Scott Dunn specialises in tailor-made travel to Europe, Africa, Asia-Pacific, India & Arabia, Latin America and Oceans & Islands worldwide. Scott Dunn operates 23 ski chalets in the Alps, luxury-catered villas in the Mediterranean with chef, host and nannies and exclusive Scott Dunn summer Children’s Clubs at Pine Cliffs, Algarve, Aphrodite Hills, Cyprus, Daios Cove, Crete and Verdura in Sicily. Scott Dunn also operates an OurSpace children’s club at Anahita in Mauritius and Borgo Egnazia in Italy.

With 25 years of experience creating ski chalet holidays, Scott Dunn understands what goes into making the perfect family holiday and uses this to benchmark all the properties it recommends. Nine expert teams craft unique and creative holiday experiences to suit individual requirements. Guests book their holidays safe in the knowledge that Scott Dunn is ATOL protected and a member of IATA and AITO.

For more information on Scott Dunn, visit


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Marc Cornelius
Scott Dunn
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