W Boston Hotel & Residences has Selected Manasian as Agency of Record

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Manasian, an integrated marketing and branding agency, has been selected as agency of record for W Boston Hotel & Residences.

Manasian, an integrated marketing and branding agency, has been selected as agency of record for W Boston Hotel & Residences and all property brands including Market by Jean George, Bliss and the new themed nightclub, Descent, which opened in November.

“We were selected to handle all projects for the Boston property based on the work we developed for Descent,” states Jean Manasian, President. “Descent was launched in Boston with the intention of it being a national brand. We were hired to launch it because we understood how to create a national brand and localize it for the Boston audience. And so based on that work, we were retained to handle all other brand projects.”

The Descent campaign consists of advertising, collateral, email marketing and a Website, http://www.descentWboston.com.

W Hotel Team:

Tonie Snyder, Account Manager
Christina Babin – Creative Director
Tanya Bechara – Art Director
Demane Davis – Copywriter

About Manasian, Inc.
Manasian, Inc is an integrated advertising and marketing agency committed to creating exciting, measurable and motivating solutions for their clients. Manasian is located at 560 Harrison Avenue, Suite 503, Boston, MA 02118. For more information please visit us at http://www.manasian.com or call 617-338-4441.

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Tonie Snyder
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