(PRWEB UK) 20 February 2012
"It doesn't matter where people come from, or what colour their passport is: what counts is their desire to be part of a common journey". This is the message launched by Accademia Apulia in a film directed by Riccardo Sai.
In a continuously changing world, respect and tolerance for other people's values and cultures are ever more important - they are the common ground on which we can build a new future for all.
Promoting cultural exchange is the mission of Accademia Apulia UK, a non-profit organization based in London whose members, from many different cultures and nations, provide the Accademia community with a comprehensive network of support.
Created by Beatrice Furlotti and directed by Riccardo Sai, Melting Pot is an innovative and original production designed with a single goal in mind - to further this cause.
The film, made in London, depicts a dinner party attended by a group of friends of different ethnic background, but united by the desire to simply get together, to share experiences, to have a good time. The chosen title, Melting Pot, is a metaphorical one, designed to demonstrate how people can live in harmony, despite all the differences they bring to the table.
"Directing Melting Pot was truly been like hosting an international dinner party where everyone has brought a little gift from back home," said Riccardo Sai. Born and raised in Italy, Sai, an honorary member of the Accademia of Apulia, has found success in London. Who better than Sai could have filmed Melting Pot?
Produced by HOME.corp, Melting Pot can be seen on http://www.accademiaapulia.org.
Note to editors
Title - Melting Pot
Client - Accademia Apulia UK
Production Company - HOME.corp
Executive Producer - Angelo Iudice
Director / Author - Riccardo Sai
Copy Writer / Author - Beatrice Furlotti
Director of Photography - Fabrizio La Palombara
Postproduction - Dino Marengo, PostProAction
Music - Marco Morano, Hoxtonlab ltd
About Accademia Apulia UK
Launched in October 2008, Accademia Apulia UK is a non-profit organisation based in London, which has been set to foster a cultural and professional exchange and innovation between communities across Europe. Accademia Apulia UK comprises established professionals, all with different professional, cultural and national backgrounds. This eclecticism makes the organization a vibrant and exciting arena for those looking to develop their careers or pass on their experience onto the next generation. Members include politicians and leading executives whose distinguished careers provide an exemplary template for aspiring young professionals.
About Riccardo Sai
Riccardo is a versatile, highly motivated award-winning film director with an innovative approach and a strong sense of style. He has directed promos, commercial and documentary films for Nike, BBC, Microsoft, Red Cross, Agent Provocateur, Intesa Sanpaolo, Unilever, European Union, to name but a few. Wim Wenders, Luis Bacalov, Vivienne Westwood, Dita Von Teese, Shara Nelson, Gino Paoli, John Rankin are only some of the personalities he has worked with.
About Beatrice Furlotti
Beatrice is a talented copy writer, with solid experience with international advertising agencies such as JWT, Leo Burnett, DDB. She is the recepient of several awards, Eurobest and the New York Festivals amongst others. She has written successful commercials, corporate and documentary videos for Volkswagen, Fiat, Kellogg, Nestlè, Mediaset, Intesa Sanpaolo, Brunello Cucinelli.