Tag Smart Pets Launches Innovative Hi-Tech QR Code Pet Tag Product

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Tag Smart Pets have launched QR (quick response) coded pet identification tags which offer missing pets maximum protection and their owners 24/7 peace of mind. The tags are new to the UK.

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Our product, using QR code technology increases the likelihood of a pet being reunited with its rightful owner exponentially in the easiest, speediest way possible.

It is a fact that 2,500 dogs and more than 3,000 cats go missing every single week in the UK. Many never get reunited with their owners because they simply don't wear an identity tag, or if they do, the contact information is very often out-of-date.

The company offers an innovative system, whereby a tag displaying a unique QR (quick response) code worn by the pet can be scanned by anyone with a Smartphone. The person scanning the code is redirected to the pet's personalised web profile where they can view information added by the owner 24/7.

A pet profile can still be accessed even without a Smartphone. The tag ID is simply entered into a search box on the website via a traditional web browser/Internet connection.

This method of identification is instantaneous and requires no other third party intervention. The pet's owner has the opportunity to update the pet profile information online for the lifetime of their pet, as often as they want and at no extra cost. In addition, the profile can be set to active or inactive, so an owner has control over when to display information.

Company director, Martin Weatheritt said “Too many pets go missing, never to be returned home. Our product, using QR code technology increases the likelihood of a pet being reunited with its rightful owner exponentially in the easiest, speediest way possible. Pets are precious, and our tags give them the extra protection they need and are a low-cost investment that everybody can afford.”

The product isn't intended as a replacement for micro-chipping. Instead, it acts as an instant visual identification aid. One of the most important benefits is that there is no physical need to take a pet either to a vet, or to an animal shelter to be scanned.

There are almost 17M cats and dogs in the UK (Source: MINTEL), so market share potential for the product is significant. The company has business goals to capture between between 0.75-1% of the pet tag market. Tags will be sold online, as well as through other distribution channels.

In terms of Smartphone market penetration, it is estimated that 50% of UK mobile customers could own a Smartphone by the end of 2012. This will increase to 75% by 2015 which will help to underpin the product's expansion and attractiveness.

Tag Smart Pets will be showcasing their new product at PATS Show 2012 (http://www.patshow.co.uk) at Sandown in Surrey on the 20/21st March in the Discovery Point area. This is the UK's number one trade pet event.

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Martin Weatheritt
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