Breaking Away: A New Way to Look at Innovation

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World-leading online innovation community features exclusive interview with Jane Stevenson and Bilal Kaafarani, the creators of a groundbreaking new model for innovation.


Bilal Kaafarani & Jane Stevenson

"Don’t let your innovation investment and culture fall prey to the short-term mindset."

Jane Stevenson, the largest crowd-sourced innovation website in the world, is featuring an exclusive interview with the creators of a groundbreaking new blueprint for innovation.

Model creators Jane Stevenson and Bilal Kaafarani are innovation pioneers and co-authors of the book "Breaking Away: How Great Leaders Create Innovation That Drives Sustainable Growth–And Why Others Fail". (McGraw-Hill 2011)

The interview is available at

In the interview, Stevenson and Kaafarani discuss the four timeless categories of innovation presented in their book; current trends in innovation; how the uncertainty and contraction of the global economy is impacting innovation; the most profitable type of innovation; and their “very best” advice to CEOs.

The authors were interviewed by Innovation Excellence Managing Editor Julie Anixter, co-author of "The Big Moo" with Seth Godin, and the former Managing Director of R & D for the Tom Peters Company. The team leadership of Innovation Excellence includes Anixter and two of the world’s leading innovation experts–Braden Kelley and Rowan Gibson.

Stevenson is Vice Chairman, Board & CEO Services at Korn/Ferry International. An industry expert on recruiting leaders of growth and innovation, she was responsible for bringing in many of the first Chief Innovation Officers and CEOs who focused on growth through innovation. Known for her strong global relationships in Fortune 500 C-suites and among board of directors, Jane has been recognized by Business Week as one of the “100 Most Influential Search Consultants in the World.”

Named by BusinessWeek as one of the world’s "Top 25 Masters of Innovation", Kaafarani has served as a global innovation executive at major consumer products companies such as Coca-Cola, Proctor & Gamble, and PepsiCo International. Currently serving as Chief Innovation Officer and Group President for Yildiz Holding in Istanbul–owner of Godiva, Ulker and 90+ other brands, he has been named Vice Chairman of Northstar Innovation in Istanbul, a new enterprise that will implement the innovation model featured in the book "Breaking Away".

The authors interviewed 51 CEOs and innovation leaders in a wide range of industries to pinpoint the paths that successful companies take to create great innovations. Some of the companies represented in this research include Burberry, MasterCard, Adobe, Emirates Airlines, General Electric, Ford Motor Company, Estée Lauder Companies, The Campbell Soup Co., Pitney Bowes, and Western Union.


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Joan Holman
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