New Research Reveals Surprising Insights into Family Mobile Media Use

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Famigo, an app publisher, recently conducted a study on family mobile media use. Their findings are presented in an easy-to-digest infographic.

There is a phenomenon sweeping the digital nation. It’s called the “Pass Back” and it can be seen in restaurants, doctor offices, grocery stores and banks all across the country. Parents are sharing their smartphones and tablets with their kids to entertain and educate while running errands around town and at home.

Famigo, an app publisher, recently completed extensive research on this development in parenting. It collected and analyzed information from 1,000 random usage samples through a 4-week period in January. Their findings reveal surprising insights into how families use mobile media.

A few key takeaways from this study are that 88% of the Android apps that families download and use are free, revealing a reluctance to pay for content. Casual and puzzle games are the most played in terms of app category, followed closely by education apps. Angry Birds, the most well-known free, casual game, remains the most popular app among families. It’s played 10 times more than any other app within Famigo Sandbox.

View the infographic showcasing their findings here: Family Trends in Mobile Media.


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Matthew Sullivan
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