mBLAST Expands Patent Portfolio

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New patent extends technology coverage of influencer workflows.

The United States Patent and Trademark Office today has issued patent number 8117261 to mBLAST, Inc. to extend protection for its pioneering work in influencer workflows and content handling.

“mBLAST was really far out in front of everyone else in understanding the critical roles that influencers play in the market,” says Mark Hatch, CEO of mBLAST. “What most don’t know is that the company was founded in 2000 explicitly to address the lack of tools which allow marketers to interface and build relationships with influencers in the market. The USPTO is still catching up to that early, groundbreaking work and this is yet another of our pending applications that have successfully exited the patenting process. There’s more to come on this front.”

About mBLAST
mBLAST is improving the way marketing works with its cloud-based solutions for Marketers, PR professionals, Brand Managers and Content Providers. The company’s applications enable better discovery and collaboration between marketing professionals and people whose conversations happen anywhere on the web – especially with those individuals whose online writing, social media activity, and participation shape what customer and potential customers think about a company and their products and services. The company's client base includes top voices in the world from companies like PR News, PR Week, Folio Magazine, the Consumer Electronics Association and tens of thousands of marketing and PR professionals working at some of the largest PR agencies, Advertising agencies, Fortune 100 companies and small to medium sized businesses. mBLAST is a global company headquartered in Boston, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.

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Pat Hurley
mBlast
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