Political Campaigns’ “Social Fundraising” Starts 2012 with a Roar

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Fundly Political Index Reveals Campaigns’ Social Fundraising Activity is 53 Times Higher as Election Year Begins

Fundly (http://fundly.com/), the world’s largest social fundraising platform, today released the latest metrics of the “Fundly Political Index” (FPI) – the first-ever index that measures the velocity of social fundraising activity across the social web during the 2012 campaign cycle.

According to the Fundly Political Index, political campaigns’ social fundraising velocity by the end of January 2012 had increased to 53 times higher than in the previous year. “Social fundraising” is defined as peer-to-peer fundraising and fundraising using social media as its main method of solicitation.

“Social fundraising has become a driving force in political fundraising, as candidates ranging from President to town commissioner use social media in unprecedented ways to organize and activate their bases to help generate awareness, money and votes,” said Fundly CEO Dave Boyce.

The Fundly Political Index began tracking on January 1, 2011 and will monitor and analyze social fundraising velocity through the end of the 2012 election cycle, tracking the aggregate trend of political organizations and candidates leveraging the social web to raise funds and engage supporters.

Most notably in January 2012, Fundly saw a surge in aggregate social fundraising activity, with daily social fundraising volume in January exceeding December’s average volume by more than 350 percent.

Social fundraising is fast becoming the defacto standard for 2012 political fundraising, with social media-powered campaigns making it easier than ever to execute strategies like money bombs and short-term fundraising pushes that dramatically increase the amount of money candidates collect in small donations and the speed with which they collect them.

More than one thousand candidates on both sides of the aisle, including three U.S. Presidential candidates, are currently using Fundly as their online fundraising platform. Political campaigns and charitable causes have used Fundly to raise more than $238 million to date, making Fundly the largest and most widely adopted social fundraising platform on the web.

More about Fundly is at http://fundly.com/

About Fundly

Leading the charge to transform political fundraising as we know it is Fundly, the largest, easiest to use and most-successful social fundraising platform, that:

  • Is processing from $50k to $500k each day for political candidates on both sides of the aisle, at all levels of government.
  • Won "Best New Facebook Application" at the 2011 Pollie Awards for its success with Barbara Boxer’s 2010 campaign.
  • Is currently being used by three Presidential candidates.
  • Enables users to get their online social fundraising campaigns up and running in as little as five minutes.
  • Is backed by the same investors who supported Twitter, Facebook, LinkedIn, Zynga and Apple.

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Deborah Schneider
Fundly Inc.
(415) 277-6973
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Sangita Patel
Fundly Inc.
(650) 223-5930
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