Sales Culture Guru Todd Cohen, Author of “Everyone’s in Sales" Comes to Tyson's Corner on February 24

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Institute for Excellence in Sales & BD Hosts World-Reknowned Speaker Who Will Offer Implementable Strategies Mid-Atlantic Companies Can Put into Play Immediately to Drive Revenue

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Cohen will speak about the exciting opportunity for companies and organizations in the region to increase sales results by creating and building a sales culture – individually and collectively

Todd Cohen, leading keynote speaker and author of the fascinating new book “Everyone’s in Sales” will bring his wisdom, humor and energy to the Washington DC Region on Friday, February 24 for a breakfast workshop at the USA Today/Gannett Headquarters. Cohen will speak about the exciting opportunity for companies and organizations in the region to increase sales results by creating and building a sales culture – individually and collectively.

According to Cohen, individuals and companies that are doing well and seeing excellent sales results are those that have embraced the idea of building sales culture – a set of tools and actions that involves everyone simply by demonstrating that “one doesn’t have to do anything different, but to think differently about what we do.”

This highly interactive and engaging presentation will offer us all ideas that we can implement immediately. Cohen will present many strategies to get everyone at your company to realize that it’s all about sales and how they can help your company realize its revenue goals.

The program is hosted by the Institute for Excellence in Sales & Business Development. You can register for the program here.

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