The Rainmaker Group to Lead Revenue Management Session at Crittenden Multifamily 2012 Conference

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Industry Executives to Discuss "Single Greatest Measurable ROI"

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Participation from industry leaders like Rainmaker, Gables, Archstone and ConAm ensures we deliver the greatest educational value for our conference attendees.

The Rainmaker Group, the leading provider of revenue management and profit optimization solutions to the multifamily housing and gaming/hospitality industries, today announces its selection as presenter at the 2012 Crittenden Multifamily Conference, March 18-20 in Dallas. Annie Laurie McCulloh, vice president of business consulting for the Rainmaker Group will moderate the session titled “Revenue Management Software: A Portfolio’s Single Greatest Measureable ROI.” She will be joined by Donna Summers, CPM, vice president for Gables Residential, Trey Lane, director, pricing and revenue management for Archstone and Holly Granger, vice president/national director of marketing and education, ConAm Management.

“We are thrilled to be a part of one of the leading conferences in the multifamily industry,” said Andrew Rains, executive vice president of LRO. “Revenue management should be a key practice in a multitude of areas for property management, including operations, marketing and budgeting. Crittenden allows us the opportunity to educate attendees on the benefits they can realize in these areas by leveraging a software-based revenue management strategy.”

The Revenue Management Software session, on Monday, March 19th from 11:00a.m.-12:00p.m. CST, will focus on delivering attendees the overall benefits of implementing a revenue management system across a portfolio. Panelists will discuss the software’s ability to increase revenue, improve lease expiration management, instill pricing confidence among leasing staff, maximize yield in strong markets as well as minimize loss in down markets. Attendees will gain insights regarding implementation best practices at both the executive and on-site level to ensure a seamless and effective transition to a revenue management solution. Summers, Lane and Granger will provide anecdotal stories and case studies on the financial and operational benefits realized by their portfolios through comprehensive revenue management strategies.

“Participation from industry leaders like Rainmaker, Gables, Archstone and ConAm ensures we deliver the greatest educational value for our conference attendees,” said Heather Wilson, Conference Content and Program Manager for Crittenden. “We greatly appreciate their willingness to share intimate knowledge and experiences with revenue management and look forward to the insights this stellar panel will provide.”

For more information about the 2012 Multifamily Crittenden Conference, speakers, and sessions and how CPAs can earn up to eight CPE credits, please visit

Rainmaker LRO™ is the leading multifamily lease rate optimization solution used to maximize revenue from apartment leases. The system calculates optimized pricing based on multiple factors that influence rate setting, including traffic and lease duration, move-in dates, competitive effects and other metrics. The system also produces enterprise-wide demand forecasts by measuring and analyzing historical and current market metrics and performing calculations necessary for occupancy predictions that are dynamically updated as market conditions change.

About Rainmaker
The Rainmaker Group is a Microsoft Gold Certified Partner and industry-leading provider of revenue management and profit optimization solutions to owners/operators in the multifamily housing and gaming/hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Rainmaker software delivers real results for multifamily housing operators such as Archstone, AvalonBay Communities, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and many others. Gaming/Hospitality clients include casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, IP Casino Resort Biloxi, Isle of Capri Casinos, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and other leading companies. Headquartered in northern Atlanta, GA, Rainmaker is a solid, profitable, rapidly growing, privately held company. For more information visit,

About Crittenden Multifamily
The Crittenden Multifamily Conference is a two-and-a-half day event for multifamily professionals. The event includes 8 hours of educational sessions and several networking opportunities to aid in the growth of your business. Educational sessions cover a variety of multifamily management, finance, development and investment topics. Each session is facilitated by the industry's leading executives.

Media Contact:    
LinnellTaylor Marketing
Marlena DeFalco
Account Director
(303) 682-3943    

Company Contact:
The Rainmaker Group
Nancy Nevins
Director, Marketing
(678) 578-5728                         


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