Virtual Valentine Video Goes Viral

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Tisseron Bathrobes, luxury online distributor, collaborates with smartphone-app Space Kiwi's creator for fun-filled animated remaking of Valentine’s Day rituals.

Orro Inc.'s Eli Bock

After flowers fade, a luxury bathrobe remains as an enduring symbol of romance

Luxury bathrobe giant, Tisseron, is broadening its appeal, by adding a new market strategy intended to entice media-savvy and younger buyers. Much high-end advertising relies upon a more traditional approach in marketing. CEO Clifford Rhynd is taking Tisseron's message to a wealthy but often overlooked demographic - those who enjoy a more relaxed approach to high end purchasing.

Mr. Clifford Rhynd, president of Tisseron Bathrobes, engaged Orro Inc.’s star, and smart phone game creator, animator Eli Bock for the task. 16-year-old Mr. Bock had long worked at Mr. Rhynd's tennis club, but was specifically solicited for this task only after the breakout popularity of his Orro Inc. smart phone animated game, Space Kiwi brought his animation skills to the public eye and to Mr. Rhynd's.

Mr. Clifford Rhynd, president of Tisseron Bathrobes, engaged Orro Inc.’s star and smart phone game animator Eli Bock for the task. 16-year-old Mr. Bock has long worked at Mr. Rhynd's tennis club, but was specifically solicited for this task only after the breakout popularity (e.g. CBS radio, WBZ TV, Boston Globe) of his Orro Inc. smart phone animated game, Space Kiwi brought his animation skills more to the public eye.

Like much else associated with Valentine's Day, this was a match made in heaven­. The humorous and compelling results will be visible on YouTube and virally marketed to expand viewing beyond the usual client base.

Chocolates go quickly, flowers fade, but a luxury bathrobe remains an enduring symbol of caring and love; perfect not only for Valentine's Day, but anniversaries, birthdays and memorable days between.

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