Driven By Customer-Orientated Innovation, Reliable Power (RPAC) Appoints Mark Kleinginna Product Development VP

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Mark D. Kleinginna named as new vice president of managed products and new product development for Reliable Power Alternatives Corp. (RPAC)

“I’ll concentrate on bringing our customers innovations that will help them reduce risk and make better energy decisions,” stated Mark Kleinginna.

Reliable Power Alternatives Corp. (RPAC), a national consulting and advisory group focused on large-scale energy procurement management, has named Mark D. Kleinginna its new vice president of managed products and new product development.

Mr. Kleinginna, a recognized energy-business innovator for more than 20 years, was responsible for the development and implementation of PowerBuy, a patented wholesale energy transparency tool. Before joining RPAC, he managed product development at the Pittsburgh-based retail electricity supplier Strategic Energy (now Direct Energy). At Strategic, he guided the development of PowerPortfolio, a widely-accepted risk management product for purchasing electricity.

With the RPAC team, Mr. Kleinginna’s responsibilities will range from managing the existing customer base to generating new contacts and developing new products. “I’ll concentrate on bringing our customers innovations that will help them reduce risk and make better energy decisions,” he said today.

Speaking from his Garden City office, RPAC president John Martorella detailed Mr. Kleinginna’s role. “Since 2000, we’ve specialized in the managed procurement of energy portfolios in deregulated North American markets. Mark was one of the architects of the first products that enabled retail customers to take full advantage of wholesale electrical power purchasing strategies while increasing market transparency.

“We’ve found that transparency, coupled with the most competitively priced commodities, are what make these products the best solutions for our clients. Our patent-pending online management tools make possible an integrated approach to evaluating, managing and projecting our customers’ energy usage costs,” Mr. Martorella said. “Transparency and competitive pricing gives our customers tremendous advantages. Mark has a proven aptitude for innovation, invention, and bringing these important components to clients — and a track record with companies whose concerns mirror those of our customer base. He’s driven by the customer’s voice.”

Prior to his recent Strategic Energy service, Mr. Kleinginna implemented the dynamic removal of Ormet Primary Aluminum, of Hannibal, Ohio, from its host utility, and its entry into the wholesale market. At Ormet, he designed demand response programs that netted the company millions of dollars in savings annually.

Earlier still, he led the Natural Gas Consulting Practice at Strategic Energy. In the 1990s, for Pittsburgh’s Equitable Gas Co. (ECG), he designed and implemented the EGC response to landmark Federal Energy Regulatory Commission (FERC) Order 636. He has testified before five state Public Utility Commissions, and has appeared as an expert witness at FERC.

RPAC is an advisory/consulting firm specializing in aspects of energy management that include managing procurement of electricity and natural gas for its clients, demand response programs, sustainability issues, metering projects, market analysis and other general energy matters. For more information, visit


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