David Weiner Says Retailers Need Better Data Handling Strategies to Truly Understand Changing Customers

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Retail Thought Leader Challenges Retailers to Implement Data Strategies that Cross All Emerging Sales Channels

David Weiner

Weiner cited Carol's Daughter as a retailer that has done an exceptional job of integrating its online and brick and mortar operations.

In a post on retail thought leadership site WhatsNextRetail.com, Cole Systems CEO and retail industry thought leader David Weiner said that success will come to the retailers who really understand how their customer operates in today’s environment. Weiner frequently speaks on retail loyalty programs and social media. In this post, he speaks to the need for retailers to begin adopting social media analytics that can help answer some of these questions and improve customer-centricity.

Weiner cited Carol's Daughter as a retailer that has done an exceptional job of integrating its online and brick and mortar operations to better market to its growing customer base. Carol's Daughter received a boost from publicity it received in the early 2000's when it was recommended by Oprah Winfrey. Weiner references a case study about Carol's Daughter that details how its executives moved the retailer to a stronger ERP platform that enabled it to integrate its multiple sales channels and then build better marketing programs to grow revenue.

David Weiner is the Chief Executive Officer at Cole Systems and a contributor to
WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners. You can read more from David Weiner at What’s Next Retail.

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