Do Adverts on a Website Detract from the Content, Marketing Quotes Considers How Advertising Is Used in Website Designs

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More websites are starting to make use of sponsored adverts and display adverts, which for website owners can generate serious revenue. However adverts can detract from the content of a website, making it look less credible and more tacky. Marketing Quotes considers how advertising can be incorporated into website design to ensure that there is a balance between quality and revenue.

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Nightime talkshow host Jimmy Kimmel is the latest mainstream performer to make a mint... (source - Mashable.com)

Paid advertising on websites is becoming more and more popular as businesses and individuals are looking to tap into the expanse of the world wide web. However there is the problem that adverts can turn visitors off, by being either too obvious or flashing.

Advertising on the internet goes further than just paid adverts on a website, Jimmy Kimmel earns nearly $2 million a year from his YouTube page (which is based around snippets of 5 minutes from his shows) based around targeted advertising. Louis CK (another American comedian) netted over $1 million over a 12 day period in December 2011 through selling a download clip for $5 (sidestepping advertising, packaging and marketing).

Google has it's whole revenue stream based around targeted subtle adverts that are designed into the body of the search engine and generate a nice income for them.

Social media websites (such as Facebook, LinkedIn etc.) are all built around paid advertising and as their captive audience is so large, are a great platform for using targeted adverts.

The problem that many businesses face is trying to incorporate adverts and sponsorship opportunities into the website design without it looking tacky.

Marketing Quotes feels that it is a delicate balance to get a good design that looks attractive whilst promoting online adverts and getting a good revenue stream. Noticing that many websites do get it wrong with multimedia adverts or flashing banners many do get it right (such as the new social media websites that are growing as a result of affective paid adverts).

About Marketing Quotes - Marketing Quotes is a free service to UK businesses to help them get free advice and quotes from local marketing companies.

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David Blackburn

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