TruEffect Adds Two New Executives to Management Team

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Rapidly growing internet advertising technology company continues to expand its workforce.

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Our innovation continues to attract the best and most experienced people in the industry.

Advertising technology company, TruEffect, has announced the addition of two senior level executives. Will Clayton was named Senior Director of Product Management and Tammy Henderson has been appointed Vice President Customer Business Process & Innovation. The company, headquartered in Westminster, Colorado, recently announced it is tripling its workforce and has also opened a New York office.

Clayton has been building and deploying interactive marketing systems for publishers, marketers, and consumers for 15 years. He has been responsible for product design and user experience; privacy and data security standards, practices and techniques; media optimization, content monetization and utilization strategy; and new media including social, mobile, and video. Clayton has created, supported and managed numerous platforms for domestic and international clients, including AdManager, the current Microsoft Advertising solution for enterprise publishers.

Ms Henderson brings to TruEffect an extensive background in data warehousing and business intelligence. She began her career in Advanced Technologies at Lockheed Martin, has served as President of consulting firm Harlequin Drake, was Vice President of Customer Innovation at Calpoint, and has provided data warehousing and business intelligence consulting services to a variety of companies including Polycom and Janus Capital Group.

In making the announcements, Ron Hill, TruEffect CEO, said “TruEffect is reshaping the landscape for display media. Our innovation continues to attract the best and most experienced people in the industry. Will and Tammy are the latest examples.” Success with the company’s patented technology is attracting many of the country’s leading advertisers and agencies. According to Hill, “Advertisers are growing their display spend an average of 70% annually based on their results with TruEffect.”

About TruEffect
TruEffect ( is an internet advertising technology company focused on developing innovations that enhance digital display advertising. It is the only provider to serve ads from the advertiser’s domain, which provides powerful advantages over all other solutions in use today. The company’s patented technology leverages the advertiser’s customer relationship data to segment, target and deliver the most compelling advertising. As a result, TruEffect has proven its ability to increase advertising performance and at the same time reduce the cost of performance.

TruEffect offers an innovative, holistic solution that drives awareness, demand creation/capture, and retention; provides vastly superior display media performance; and utilizes and enhances advertisers’ own data without the privacy risks associated with other targeting methods.

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Bill Obermeier
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