Independence Blue Cross Selects Health Advocate, Inc. To Offer Advocacy Services

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Leading independent healthcare advocacy company and region’s leading health insurer team up to improve consumer access to healthcare

Health Advocate, Inc., the nation’s leading healthcare assistance and advocacy company, has partnered with Independence Blue Cross (IBC), to provide its health advocacy services to IBC associates.

IBC will initially roll out the new health advocacy service as a “pilot” to their 4,500 associates and their eligible family members so that they can ask questions about their own medical benefits or health-related decisions. IBC is jointly working with Health Advocate to develop other advocacy initiatives.

“We are excited to be working with IBC and offering our personalized health advocacy services to support IBC associates,” said Michael Cardillo, President, CEO and cofounder of Health Advocate. “Health advocacy is valuable because it helps individuals and families get through the complicated healthcare maze. Health advocacy also enables people to pursue better health outcomes, which helps to lower medical costs.”

“We recognize that it can sometimes be challenging or confusing to navigate the healthcare system, even for those who work in the healthcare industry,” said Daniel J. Hilferty, IBC president and CEO. “We want to help our members have the best possible experience and that means finding new ways to make it easier for them to manage their care. I’m very excited about our new partnership with Health Advocate and the pilot with our associates as we explore expanding the expert, efficient, and compassionate resources we already offer members and their families.”

IBC associates will now have access to Personal Health Advocates who are qualified nurses, benefits and claims specialists backed by a team of physicians. Personal Health Advocates assist members with all healthcare-related issues, such as finding a physician, explaining benefits, scheduling doctor appointments and clarifying billing statements. All members’ conversations with a Personal Health Advocate are kept confidential.

About Health Advocate

Health Advocate™, Inc., the nation’s leading independent healthcare advocacy and assistance company, serves 25+ million Americans through more than 8,200 client relationships, including many of the nation’s largest companies, helping members personally navigate healthcare and insurance-related issues, saving time and money. Our Core Health Advocacy service is centered around Personal Health Advocates, who assist members with a range of clinical, administrative and insurance-related issues. Our spectrum of add-on, complementary employee- and employer-based solutions include Wellness Advocate™, Benefits Gateway and Health Information Dashboard™, EAP+Work/Life™, Personalized Health Communications™ and decision support programs. The solutions are designed to lower healthcare costs, increase productivity and improve outcomes.

Founded in 2001 and headquartered in suburban Philadelphia, Health Advocate has received a range of awards including 2011 Workforce Management magazine Optimas Award as the Worldwide Leader in Service, 2011 InformationWeek Top Tech Innovations, named for the fifth consecutive year as one of America’s fastest growing private companies by Inc. 500, one of the fastest growing companies in North America on Deloitte’s 2010 and 2011 Technology Fast 500™, 2011 Enterprise Awards’ Life Sciences Company of the Year in the Greater Philadelphia Region, 2011 Entrepreneur of the Year in the Greater Philadelphia Region by Ernst & Young, and is rated one of the Top 20 Best Places to Work by Philadelphia magazine. Health Advocate is not affiliated with any insurance or third party provider.

Health Advocate does not replace health insurance coverage, provide medical care or recommend treatment. For more information on Health Advocate, including case studies, testimonials, news and more, visit

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 74 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross’s HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at Fan us on Facebook. Follow us on Twitter@ibx.


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Rhonda Lipschutz
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