El Paso, TX (PRWEB) February 15, 2012
CherryFusion™, a leader in consumer electronics repair, today announced the appointment of Dave Wares as president of CherryFusion. In pursuit of a national launch and overall expansion of the company, Wares recently took on the role as CherryFusion’s first official president since the company’s move to an independent firm this past October. Dave is an award-winning executive with an 18-year record of founding, building and managing successful start-up and high-growth organizations. He has extensive background in developing, implementing, and successful execution of business strategies and leading companies through fast growth, acquisitions, and market share expansion. One entrepreneurial business he has successfully built and sold is Display Products Technology. Display Products Technology specialized in the component level repair of LCDs and associated products, such as notebook PCs.
CherryFusion is a former subsidiary of Innovei International, founded in 2007 by Innovei CEO, Hector Leon, to solve consumers’ out of warranty repair issues for electronics. CherryFusion has quickly grown to be a premier and highly experienced “Gaming, Gadget, and Gizmo Repair™” company that provides customers with money saving repairs, the confidence of a quality service, and extends the enjoyment of electronic products. CherryFusion now repairs video game consoles, iPods, iPhones, iPads and Apple notebooks.
“This is the perfect time for CherryFusion to broaden their horizons and launch nationally,” said Laura Bosworth, Venture Executive for EDCO Ventures, one of CherryFusion’s investors. “It is a very fragmented market, which provides us with a real opportunity to capture market share in this billion dollar market.”
CherryFusion has had a lot of grassroots efforts in place, but has now decided to augment their local, marketing efforts with a nationwide inbound marketing strategy, which includes an eCommerce website for future online orders. The online ordering process will prove to encourage consumers to ship their products directly to CherryFusion if they are outside the local area, a task CherryFusion is ready to take on.
CherryFusion is a leader in the repair of video game consoles, iPods, iPhones, iPads and Apple notebooks. Founded in 2007 CherryFusion has quickly grown to be a premier and highly experienced “Gaming, Gadget, and Gizmo Repair” company that provides customers with money saving repairs, the confidence of a quality service, and extends the enjoyment of electronic products. For more information visit the CherryFusion Website at http://www.cherryfusion.com or call (512) 656-3730.