Savannah College of Art and Design Joins Tuition Rewards College Enrollment Consortium

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Savannah College of Art & Design has joined Tuition Rewards, a nationwide consortium of 285+ private colleges & universities in 45 states. The unique program rewards families for saving for higher education with points that can be used to reduce tuition costs. More than 220,000 students are enrolled in the SAGE Scholars-sponsored program, which encourages families to save for college and helps member colleges recruit students.

Savannah College of Art and Design, offering more than 40 programs of study to prepare talented students for professional careers, most notably in graphic design, animation, photography, fashion and illustration, has joined the Tuition Rewards® private college & university enrollment marketing consortium.

More than 285 U.S. private colleges & universities in 45 states participate in Tuition Rewards, a unique program developed by SAGE Scholars that rewards families for saving for college. Member colleges benefit by the ability to market to the 220,000+ participating students (once they reach 9th grade). Member institutions have found the demographics – students from families indicating interest in attending a private college and saving for college – attractive.

Conferring bachelor's and master's degrees in distinctive locations and online, Savannah College of Art and Design attracts a diverse student body of 11,000 from all 50 states, three U.S. territories and nearly 100 countries worldwide. Students can work toward a variety of degrees in any of SCAD's four locations: Atlanta, Savannah, Hong Kong and SCAD's study-abroad location in Lacoste, France. Students can also pursue a degree online via eLearning.

The SCAD community enjoys vibrant student life with signature events, programs and intercollegiate athletics. Professors with extraordinary credentials work closely with students in small classes; the average faculty-to-student ratio is 1-to-16. Personal interaction with luminaries in the field allows students to connect with professionals who share insight and critique student work.
Through individual attention in an inspiring university environment, and with advanced, professional-level technology, equipment and learning resources, SCAD is uniquely qualified to provide an exceptional education and unparalleled career preparation.

The Tuition Rewards consortium now includes seven member colleges specializing in the arts. Roughly half of the juniors and seniors in the Tuition Rewards database volunteer intended major; participating colleges are able to select students interested in the arts.

Drexel University (146 applications) and Duquesne University (86) were the most popular choices of the SAGE students during 2011. In the last 12 months, participating high school seniors were offered more than $18.1 million in Tuition Rewards scholarships, which are given by member colleges as discounts off full tuition.

“As attested by its level of growth, the SAGE Scholars Program has proven to be an effective way to make private colleges affordable,” said Dr. Allen P. Splete, former President of the Council of Independent Colleges and a SAGE Advisory Council member.

Neither consortium colleges nor the participating families pay to join. Financial organizations that use Tuition Rewards as a value-added benefit pay a fee to cover administrative and marketing costs. Colleges absorb the scholarships, which are capped at one full year’s tuition, as a marketing cost to effectively reach out to a wider student audience than individual colleges could on their own.
"There's no downside for a college to join. It doesn't cost a college anything, and most will gain additional, well-qualified students,” declared Dr. Johnston, a former Director of Admissions and Financial Aid at The Wharton Graduate School, University of Pennsylvania.

Dr. Johnston predicts that Tuition Rewards will grow to 500,000 enrolled students and 400 colleges within three years. Johnston believes that SAGE performs an important public policy function: “With the current economic climate and the resulting pressures put on higher education by state budget cutbacks, Tuition Rewards has become an important incentive to motivate families to take responsibility for planning and saving for higher education.”

The SAGE message to participating families is that private higher education may indeed be “within reach” -- and not only because of generous financial aid packages available. SAGE stresses to families the greater likelihood of graduating in four years at a private college.

"In many cases, the four-year graduation rate at a private institution is very similar to the six-year graduation rate at a comparable public institution that a student may be considering," noted Dr. Johnston.

About SAGE Scholars:
Founded in 1995, SAGE Scholars promotes private higher education and its member colleges to the 220,000+ enrolled students and their families via its website, email and a weekly e-newsletter. Member colleges may contact students once they reach 9th grade at no charge. Tuition Rewards is the nation's largest private college savings program based on participating students and value of eligible assets. For more information, contact Dr. James B. Johnston, 215-564-9930.


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Robert Savett
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