Extraprise Releases Segmentation for High Performance Marketers Guide

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Database Marketing and Demand Generation Services Leader Guides Marketers on How to Maximize Customer Intelligence to Drive Sophisticated Segmentation and Optimize Revenue Performance

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, released Extraprise’s Segmentation to High Performance Marketers, a step-by-step roadmap that helps marketers advance their segmentation strategies by utilizing and expanding existing customer intelligence. Marketers can continuously evolve segmentation and customer intelligence by following this simple and progressive guide.

Extraprise details in seven steps how B2B and B2C marketers can exceed a plateau in gathering customer intelligence and continually build sophisticated segmentation into their campaigns. Extraprise shares how to unlock and utilize the intelligence marketers already have by identifying the ways that existing customer data can be transformed into meaningful customer intelligence and enhanced over time. The guide demonstrates how high performance marketers learn and grow from every campaign result and seek a systematic approach to their data management to wield sophisticated segmentation. Strategic segmentation drives campaigns and offers to the right buyers, in the right places, and at the right stage of the customer lifecycle. This is achieved by looking at existing customers to provide insight into the behavior of best prospects and by examining historical data from every stage of the customer lifecycle. Marketing, sales, and customer service yields untapped intelligence as well as the many channels that customers choose to engage in.

Extraprise offers marketers an action plan, including a market segmentation cheat sheet, to begin building an extensive and informative interaction history and evolve marketing performance. The guide also explains the advantages for high performance marketers to integrate marketing databases with their marketing automation systems for the capability to analyze large, complex amounts of data from many different channels. In addition to leading marketers towards the tools of high performance segmentation, this guide illuminates account penetration as an overlooked avenue towards new revenue growth. The Segmentation for High Performance Marketers Guide provides B2B and B2C marketers with pointers and powerful best practices to harness Marketing Automation 3.0 and significantly improve revenue results through intelligent market segmentation.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG or email info@extraprise.com.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.

MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com

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