Kemper Corporation Initiates Re-branding with Total Compensation Statements from Benefit Software Inc.

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Leading financial services firm uses statements as part of corporate communications cornerstone to show employees their true value.

We entrusted Benefit Software with the production of a comprehensive statement that would unify our divisions under one name—a key objective, says Adam Alsleben, CEBS, Manager, Defined Contribution Plans, Kemper Corporation.

Benefit Software Inc. (http://www.bsiweb.com), a leading Software as a Service (SaaS) provider of online employee benefits administration, employee self-service, and benefits communication solutions, today announces that Kemper Corporation successfully launched its rebranding strategy using custom designed Total Compensation Statements to highlight its new name to 2,700 employees. There's long been an awareness of the relationship between Total Rewards Statements and employee satisfaction, productivity, and retention. Kemper Corporation used the statements as a key component of its internal branding initiative, which a growing number of organizations are undertaking to better align and focus their workforce with new and emerging business challenges.

“We entrusted Benefit Software with the production of a comprehensive statement that would unify our divisions under one name—a key objective,” says Adam Alsleben, CEBS, Manager, Defined Contribution Plans, Kemper Corporation. “In addition, the statements really allowed our employees to see the full value of their individual compensation and benefits; it was our goal for them to see beyond their salary. We have more than met this goal and the statements will serve as an ongoing tool to reinforce employee retention. For instance, we included 401(k) projections in the statements so they can see the potential long-term benefit of their contribution as a Kemper employee.”

“Total Rewards Statements have renewed significance as more companies are investing time and resources into internal rebranding efforts to increase employee job satisfaction and retain top talent,” said William Smith, Vice President, Sales, Benefit Software Inc. “As shown by Kemper, our Rewards Statements can be easily integrated into an organization's communications, giving employees a clear, personalized view of their value and the resources that management puts at their disposal. Kemper also demonstrates how Total Rewards Statements are essential to organizations looking to prepare their workforce for new challenges ahead.”

Benefit Software Inc. supports over 500 organizations annually in the production and distribution of Total Compensation Statements that educate employees on the total value of their employer-provided compensation and benefits.

About Kemper Corporation

The Kemper family of companies serves over 6 million policyholders across the United States. Kemper is a diversified insurance holding company with subsidiaries that provide life, health, auto, homeowners, rental and other insurance products to individuals and small businesses. Kemper serves its customers through a network of independent agents, brokers and career agents as well as directly to consumers via direct mail, web, employer-sponsored benefit programs and other affinity relationships. With over $8 billion in assets, Kemper employs about 7,000 associates.

About Benefit Software Inc.

Benefit Software Inc. (BSI) is a leading Software as a Service (SaaS) provider of highly effective employee benefits enrollment and communication solutions. In addition to developing and hosting Fringe Facts® Online, a leading Best-of-Breed online enrollment service, the company publishes PC software applications that allow organizations to internally develop employee Total Rewards, Total Compensation, or Benefit Statements. BSI also offers outsourced printed Total Rewards, Total Compensation, or Benefit Statement services through its Professional Services team. The dedicated staff at BSI have backgrounds in human resources, employee benefits, insurance, finance, program development, software support, and training. Incorporated in 1978, the company has helped more than 5,000 customers find solutions to their employee benefits communication problems. The company continues to develop new benefits communication solutions for employers and insurance professionals. For more information, visit http://www.bsiweb.com or e-mail sales(at)bsiweb(dot)com.

Fringe Facts is a registered trademark of Benefit Software Inc.

For editorial information, contact:

Michele Rubin
Senior Account Manager
BackBone, Inc.
860-887-5589
micheler(at)backboneinc(dot)com
http://www.backboneinc.com

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