3.0 Release of TruEffect’s XLS Interface Simplifies Campaign Management

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TruEffect interface enables simple campaign management within familiar Microsoft Excel application

Our XLS interface literally saves countless hours for media people by enabling management of all of their campaign activities within Microsoft Excel.

While TruEffect has been shaking up the digital display advertising world with its patented First-Party technology, it has also simplified the whole process of campaign management. Critical to simplification is TruEffect’s XLS Interface that makes it possible to schedule and traffic with one quick stroke of a key.

The company announced the 3.0 version of its flagship XLS system that further simplifies the experience with enhanced on-screen design and usability that increases efficiency, even at volume. According to Senior Director of Product Management, Will Clayton, “Our XLS interface literally saves countless hours for media people by enabling management of all of their campaign activities within their most familiar application, Microsoft Excel. It also reduces errors, which saves users time and typically results in a 50% improvement versus competitive products.”

TruEffect makes it possible to go from insertion order to reporting, all in one place. It allows uploading and scheduling of hundreds of creative in just seconds with a drag and drop function. Version 3.0 takes advantage of new ad features and streamlines application updates.

TruEffect has earned a reputation in the display ad community as providing a platform that is simpler, easier, more efficient, and less costly. And that is in addition to enabling the most precisely targeted and cost-efficient media placement possible.

Training and dedicated support for the TruEffect XLS interface is provided within the United States, not outsourced overseas. More information is available at http://www.trueffect.com.

About TruEffect

TruEffect is an internet advertising technology company focused on developing innovations that enhance digital display advertising. It is the only provider to serve ads from the advertiser’s domain, which provides powerful advantages over all other solutions in use today. The company’s patented technology leverages the advertiser’s customer relationship data to segment, target and deliver the most compelling advertising. As a result, TruEffect has proven its ability to increase advertising performance and at the same time reduce the cost of performance.

TruEffect offers an innovative, holistic solution that drives awareness, demand creation/capture, and retention; provides vastly superior display media performance; and utilizes and enhances advertisers’ own data without the privacy risks associated with other targeting methods.


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Bill obermeier
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