App Studio Big Pretzel Launches with its First Mobile App: PartyFoul, Play Your Social Life

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Company Partners with Local Businesses including Wahoo's Fish Taco.

PartyFoul in action

“We don’t take ourselves too seriously and we felt people like us were pretty underrepresented within the tech space,” said co-founder Marc Chambers.

PartyFoul, a mobile app that puts a new twist on social gaming, launches today with a series of high profile local partnerships. The first product from LA-based app studio Big Pretzel, PartyFoul lets you tag your friends for their social exploits both good and bad. Spilled a drink? Give them a Foul. Now they bought a round for the table? That’s worth a Kudos. All these Fouls and Kudos add up to your “Reputation.”

The game is based in part on the concept of social networks like Facebook being too serious to taint with content that might look bad to family members or potential employers. “We don’t take ourselves too seriously and we felt people like us were pretty underrepresented within the tech space,” said co-founder Marc Chambers.

PartyFoul was designed around real social behaviors and provides users with a fun, low-impact way to share these silly moments with their friends. With well over 1,000 possible Fouls and Kudos (so far), players have plenty of options to comment on their friends’ behaviors.

“Wahoo’s Fish Taco was our immediate first choice when we began looking for launch partners,” said co-founder Jay Tilles. “They’ve got such a great, well-respected brand in Southern California and they understand how PartyFoul can amplify their customers' experience. We are honored to have them involved.”

“We are proud to welcome PartyFoul to the Wahoo’s family,” said Ed Santos, Director of Marketing and Promotions for Wahoo’s Fish Taco. “From its youthful attitude, to its hilarious irreverence, the game was tailor made for our brand. Come for the delicious food, leave with a Foul or Kudos. You’ll share your Wahoo’s experience with friends in a whole new way.”

In support of the launch, PartyFoul will be represented with branded table toppers in Wahoo’s locations all over Southern California and integrated in to Wahoo’s events and social media channels. PartyFoul players at partner locations will receive custom experiences tailored to that brand’s location.

PartyFoul is just the beginning for Big Pretzel. “We are placing a heavy emphasis on locally-focused products and marketing,” said Chambers. “We’ve got a combined 20+ years in Los Angeles based media, and we feel strongly that there is a huge opportunity, for anyone who can execute well on mobile, in the local space.”

Additional partners include FMF Racing, one of the most recognized names in the world of motorcycle sports, and Santa Anita for their local Food Truck Festivals.

PartyFoul is available now on the App Store and in the Android Marketplace.

About Big Pretzel
Big Pretzel is a Los Angeles-based mobile app studio focused on making fun, casual social apps with a local appeal. Their first product, PartyFoul, lets users make a game of their social life by giving their friends Fouls and Kudos for their exploits. http://www.partyfoul.com/

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