Despite strong growth, companies are shifting their focus to web and digital formats
Los Angeles, CA (PRWEB) February 15, 2012
The Fitness DVD Production industry remained fit in the past five years as Americans opted to work out with the cheaper fitness programs offered by DVDs during the recession. According to government agency Centers for Disease Control and Prevention, nearly one-third of Americans that visited a healthcare professional in 2010 were advised to exercise. As a result of a booming market for workout regimens, IBISWorld industry analyst Agata Kaczanowska estimates that industry demand and profit are expanding. Also, IBISWorld estimates that fitness DVD production revenue climbed at an 11.2% annualized pace in the five years to 2012, including a 12.6% jump in 2012 to $264.5 million.
Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products, says Kaczanowska. Two of the three major companies, Gaiam and Lionsgate, already offer streaming fitness videos to consumers. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format (the third largest major player Beachbody still creates videos exclusively for DVD). This trend is expected to be similar to the transition from VHS to DVD, which was slower for fitness videos than mainstream media because consumers were slower to upgrade their workout technologies than their main entertainment consoles.
Currently, market share concentration is ranked as high, with the top four companies controlling a significant share of the industry. In the next five years, concentration is expected to lessen and the number of companies in the industry is expected to expand. As the numbers of companies and DVDs grow, competition is expected to escalate and slow revenue growth. Keeping the industry in its upward trend, though, are increasing disposable income, an expanding market for fitness workouts and consumers' limited leisure time for lengthier fitness classes and gym workouts as they return to the workforce. For more information, visit IBISWorld’s Fitness DVD Production report in the US industry page.
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IBISWorld industry Report Key Topics
This industry produces and distributes fitness videos in a variety of genres, such as dance, zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format that can be sold in brick-and-mortar stores, online or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or streaming via the internet.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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