No Sweat: Fitness DVD Production in the US Industry Market Research Report Now Available from IBISWorld

Share Article

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth. Keeping the industry in its upward trend, though, are increasing disposable income, an expanding market for fitness workouts and consumers' limited leisure time for lengthier fitness classes and gym workouts as they return to the workforce. For these reasons, industry research firm IBISWorld has added a report on the Fitness DVD Production industry to its growing industry report collection.

IBISWorld Market Research

IBISWorld Market Research

Despite strong growth, companies are shifting their focus to web and digital formats

The Fitness DVD Production industry remained fit in the past five years as Americans opted to work out with the cheaper fitness programs offered by DVDs during the recession. According to government agency Centers for Disease Control and Prevention, nearly one-third of Americans that visited a healthcare professional in 2010 were advised to exercise. As a result of a booming market for workout regimens, IBISWorld industry analyst Agata Kaczanowska estimates that industry demand and profit are expanding. Also, IBISWorld estimates that fitness DVD production revenue climbed at an 11.2% annualized pace in the five years to 2012, including a 12.6% jump in 2012 to $264.5 million.

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products, says Kaczanowska. Two of the three major companies, Gaiam and Lionsgate, already offer streaming fitness videos to consumers. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format (the third largest major player Beachbody still creates videos exclusively for DVD). This trend is expected to be similar to the transition from VHS to DVD, which was slower for fitness videos than mainstream media because consumers were slower to upgrade their workout technologies than their main entertainment consoles.

Currently, market share concentration is ranked as high, with the top four companies controlling a significant share of the industry. In the next five years, concentration is expected to lessen and the number of companies in the industry is expected to expand. As the numbers of companies and DVDs grow, competition is expected to escalate and slow revenue growth. Keeping the industry in its upward trend, though, are increasing disposable income, an expanding market for fitness workouts and consumers' limited leisure time for lengthier fitness classes and gym workouts as they return to the workforce. For more information, visit IBISWorld’s Fitness DVD Production report in the US industry page.

Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld
Friend IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189

IBISWorld industry Report Key Topics

This industry produces and distributes fitness videos in a variety of genres, such as dance, zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format that can be sold in brick-and-mortar stores, online or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or streaming via the internet.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gavin Smith
IBISWorld
+1(310) 866 5042
Email >
Visit website