Scientists Have Approved “Worst Taste On Planet” For Horse Cribbing Solution Says Planet Amazing

Share Article

Denatonium benzoate is a non-toxic substance that is safe for horses. It was recently approved for use in horse cribbing solutions to keep horses from chewing on wood and other destructive horse cribbing activities.

Horse Cribbing Solution
Denatonium benzoate is a non-toxic substance that is safe for horses. It is now used in horse cribbing solutions.

It took scientists many years to come up with the “worst taste on the planet”, according to Planet Amazing expert Justin Douglas. He says “Kids drink poisons if we let them, so the mentality was to put awful tasting stuff into car antifreeze and other toxins so kids would avoid it. Then our scientists took awful tasting organic substances and used it with animals to keep animals away from toxins. Then we discovered that we had a horse cribbing solution."

“Denatonium benzoate is one of the awful tasting and yet safe substances that was originally developed from studying all-natural plant tastes that were extremely bitter," Mr. Douglas says. "A premier horse farm had paid for the research so that they could find a way to keep their horses from cribbing. That was how BitterLicks was born,” he says.

Mr. Douglas says that “Bitterlicks was originally designed for wooden stalls, but we have also seen it work successfully on metal and plastic. It has a binding ingredient that allows it to adhere to almost any surface. When applied on metal or plastic surfaces, it does seem to drip off. However, the active ingredient does indeed bind. Make no mistake, you may have to apply multiple treatments. Here's a Hint: We have also seen great success when applied to fabric that has been wrapped onto the metal or plastic.”

“BitterLicks cannot harm your horse, and you no longer need a muzzle” Mr. Douglas says. He says that Planet Amazing is proud to have this non-toxic and safe horse cribbing treatment, and that it can be purchased from

For more information, check out the Bitterlicks horse cribbing treatment website.

About Planet Amazing is the premier manufacturer and distributor of a wide range of organic and inorganic “GRAS” solutions that anyone…no matter their experience…can use to eliminate real everyday problems.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Justin Douglas
Visit website