The series of back and forth in the prototype making process is really where we create the magic, The French revolution exhibition shows exactly that process,” says Gregg Buchbinder CEO at Emeco.
Hanover, PA (PRWEB) February 15, 2012
Emeco is pleased to present the French Revolution, a unique exhibition of design prototypes that have been generated in the collaborative process between Emeco and three of the most important French designers today – Philippe Starck, Andrée Putman and Christophe Pillet. This exhibition is created by the renowned curator Bruce Mau, who passionately explores the link between industry and culture in the history of Emeco’s French design collaborations.
Andrea Schwartz Gallery, 525 2nd Street, San Francisco February 16, 2012, 5:30 PM
CS&A Showroom, 10916B Le Conte Ave., Los Angeles February 22, 2012, 6:00PM
“The French Revolution tells a story that captures the spirit of design innovation that occurred between these three French designers and an American company committed to a well crafted product,” says Bruce Mau.
The exhibition unfolds the story of how a classic mid century manufacturing process meets sophisticated French design ideas. Through a collection of prototypes, Bruce Mau shows the visual manifestation of material innovation, beautifully handcrafted construction and an unrelenting focus on details - in intangible ideas preserved as tangible objects. Revealing the creative process behind icons, not only by words and photos, but also by previously never displayed prototypes the audience is invited to experience the design process and feel the simple yet revolutionary transformation from idea to icon.
“We are very proud that all three of these French designers chose to collaborate with Emeco on historically significant chairs, signature pieces for places like the Hudson, the Morgan and the Sezz Hotel. They all came to us with a challenging idea, a problem that needed a solution. The series of back and forth in the prototype making process is really where we create the magic, The French revolution exhibition shows exactly that process,” says Gregg Buchbinder CEO at Emeco.
Emeco has throughout the years focused on combining the best materials with the highest skilled craftsmen, attracting the world’s best designers in the poetic value of process and people. The French Revolution exhibition proudly presents this journey, from scribbles on a piece of paper through to handcrafted chairs, revealing every step as a real and tangible object. The exhibition installation also presents the vision of three French designers, through a unique glimpse into the minds and process of these celebrated designers in the development of icons. Follow the evolution from sketch to final product with each prototype being its own unique work of art. These one-of-a-kind and incredibly unique chairs will be shown during two pop-up gallery nights in February at two locations in California- The Andrea Schwartz Gallery in San Francisco and the CS& A Showroom in Los Angeles.
As they go through the installation, the audience will see how the unfinished yet surprisingly beautiful objects communicate with each other. By examining the prototypes one can find the evocative power behind an Emeco chair, the passion, the insights, the challenge, the discipline but above all the love for making things that last.
About Bruce Mau
Bruce Mau is the Co-Founder of the Massive Change Network, the founder and chairman emeritus of Bruce Mau Design, and an Honorary Royal Designer for Industry at the RSA. Award highlights in Mau’s distinguished career includes the Louise Blouin foundation’s creative leadership award, the Aiga Gold Medal for communication design and being named the Bill and Stephanie sick distinguished professor at the school of the Art Institute of Chicago.
Founded in 1944 by Wilton C. Dinges, the Electrical Machine and Equipment Company - a quintessentially American factory — based in Hanover, Pennsylvania. Emeco has been the leading manufacturer of handcrafted aluminum chairs for 65 years. Committed to principles that reach back in time, to the values that built the culture and business. Their first product, the Navy Chair, is made to last a hundred and fifty years. The company and the products are handcrafted by professionals to last and the principles that built the first chair still guide the company today. Emeco is still built by people who see problems as opportunities, who believed that freedom is only worth something if you use it to create a better world. The people who invent the products understand that new materials and techniques open great vistas of possibility. Like the folks who make the products at Emeco, they take pride in their work, and want to share the best they could do with as many people as possible.
At Emeco the key focus has always been to be selective about the products produced because the intention is to make them for decades to come. Avoiding hot design fads or the latest trends. Like true love, the products from Emeco are forever. Throughout the years, the company has worked with the world’s best designers to create products that will not only stand up, but also stand the test of time and grow more beautiful with age. Today, Emeco is on the leading edge of a revolution in product development that promises a new, more intelligent and sustainable way of life. Producing up-cycled chairs and stools made of 80% recycled aluminum or 65% post consumer rPET. The company has collaborated with some of the world’s leading designers, architects, and partnered with the most respected global brands and businesses, institutions and organizations. Philippe Starck, Frank Gehry, Norman Foster, Ettore Sottsass, Coca-Cola and McDonalds, Conran’s and Morgans, all having one thing in common — a shared commitment to a better, more beautiful future. Emeco is working to make everything to live up to that vision — continuing to inspire the world’s best.