Baltimore, MD (PRWEB) February 15, 2012
Baltimore, MD–The Baltimore Chapter of the American Marketing Association (AMA Baltimore) announced today that it has selected digital marketing firm, R2integrated, as exclusive Learning Partner in developing its growing marketing education series. R2i will provide critical content support, expertise, and identify prominent guest speakers to benefit AMA Baltimore members, the region’s leading marketing professionals.
AMA Baltimore engages with marketing and communications professionals in the region to deliver professional development, networking opportunities and industry resources. R2i was selected for its continued thought-leadership across the nation, as well as in the region, its demonstrated innovation in the industry, and its breadth of experience in social and digital media.
“Our partnership with r2i demonstrates how deeply committed we are as a Chapter to finding ways to add more value to our membership,” said AMA Baltimore president Rob Macdonald. “We are thrilled to be joined with r2i and to provide a wealth of new programs and information that will make a lasting impact on our members’ organizations, as well as their careers.”
The move also brings AMA Baltimore into closer alignment with its sister Chapter, AMADC, which also selected R2i as its Learning Partner this month. “As with our partnership with the other chapters of the AMA, we look forward to creating a unique educational program that is challenging and dynamic for all regional marketers,” said r2i CEO Matt Goddard. “Emphasis on digital marketing and technology disciplines will be the driving force behind our content, but the integration to offline media will also be a critical part of the programming.”
The learning series programming is delivered via bi-monthly presentations at chapter meetings as well as through monthly webinars, and covers topics relevant to new marketing professionals as well as seasoned marketing management.
About AMA Baltimore
The Baltimore Chapter of the AMA is the area’s leading provider of continuing education, networking opportunities and industry resources for marketing professionals. The chapter is comprised of several hundred marketing practitioners, educators and students throughout the Baltimore. Regular chapter events combine the opportunity for networking with other marketing professionals with the chance to hear presentations from leading industry experts and forward-thinking corporate marketers.
R2integrated powers content-driven brands with digital marketing and technology solutions designed to engage customers in real time conversations across online channels and communities of interest. R2i provides platforms and services that enable companies to distribute and manage content across online communities, create rich and shareable user experiences, build and foster social customer relationships/Social CRM, analyze buying behavior and optimize accordingly. R2i clients include Microsoft, Time Warner, RoseNYC, and Zurich, as well as regional firms Black & Decker, LogiXML, Parature, and Medifast.