GoIreland.com claims swapping 1 out of every 3 holidays for a home break is enough to fill Ireland’s spare bed capacity for 2012

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Foreign travel is set to cost the Irish more than €5 billion in 2012, according to GoIreland.com.



The industry is suffering, especially the smaller properties outside Dublin, but we are determined to do something about it for the properties in our network.

According to statistics released by GoIreland.com, the biggest online travel agent in Ireland, 40,000 extra jobs would be created in the tourism sector in 2012 if Irish people chose to stay at home for one in three of all holidays planned for overseas locations. This huge injection of employment would result immediately if one-third of all holidays intended for foreign destinations were taken in Ireland instead.

Foreign travel is projected to cost the Irish more than €5 billion this year, but some of this could be redirected to domestic tourism, thus boosting the overall economy. Recent research by GoIreland demonstrates that the price of one family holiday abroad would cover the cost of two week-long holidays and two short breaks in Ireland. Encouraging Irish people to make such a swap would generate obvious benefits for the domestic economy, but it would also create more optimistic mood at home and boost the Irish tourism industry on a year-round basis.

GoIreland.com CEO Mike Webster points out that, although recent figures indicate overseas visits to Ireland are increasing, greater efforts must be made to ensure that the domestic tourism market fulfils its potential.

“GoIreland is the biggest retailer of Irish properties, so we see how the industry is suffering, especially the smaller properties outside Dublin, but we are determined to do something about it for the properties in our network. We’ve got deals such as €299 for a week-long family holiday or €149 for a family of four for a midweek or weekend break, and this type of great value will convince Irish people to holiday at home and take a fresh look at the idea of taking several Irish breaks for the same cost as one foreign holiday. Weather is obviously an issue, but our foreign tourists recognise what we have to offer in Ireland and embrace it. It is also now accepted that the answer to relieving stress is not the traditional couple of weeks in the sun but several frequent breaks.” He adds that “there is a holiday for everyone on this diverse, and we need to rediscover that for ourselves.”

The real story is in the figures:
Ireland’s 32 million bed nights are at 50% occupancy
Irish people spend 55 million bed nights abroad
Irish people spend an annual €5.7 billion overseas
€2 billion of that spend if spent in Ireland

About GoIreland
GoIreland.com is Ireland’s largest tourist accommodation site offering the widest range of guesthouses and hotels in Ireland, B&Bs through to self-catering, campus accommodation and hostels.

GoIreland.com is an Irish company that offers price parity to the consumer but also wants to ensure that it drives downs the cost of bookings to the accommodation sector and to break the stranglehold of the large global booking agents inIreland.


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Lisa Fitzpatrick

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