Powerful survey analytics make it possible for survey creators to see how respondents interact with a survey, then make improvements that can increase engagement and response rate.
Boulder, CO (PRWEB) February 16, 2012
Online survey software provider SurveyGizmo, and ClickTale, the industry leader in online Customer Experience Analytics, have partnered to deliver a powerful analytics toolset that includes survey heatmaps, mouse tracking and respondent recordings to deliver an unprecedented view into the decision-making process as individuals take surveys. This deeper insight allows businesses to create more engaging surveys, improve survey completion rates and capture better data.
This partner integration leverages ClickTale’s robust Customer Experience Analytics technology, making it possible for SurveyGizmo customers to leverage survey analytics to get a better understanding of their respondents’ survey taking experience. ClickTale’s Form Analytics suite can identify specific survey questions that prompt users to leave the survey, time spent answering each question, and those questions that tend to cause problems for respondents. A comprehensive real-time project dashboard provides drill-down metrics including geo-based data and customizable conversion goals that track results.
SurveyGizmo’shttp:online survey tool allows customers to create and distribute online market research surveys, customer satisfaction surveys, job applications, and virtually any type of form used to collect data online. “Optimizing the survey experience has always been a major component of both market and customer research. Survey fatigue has become a major concern among researchers, making optimization even more important now. This ClickTale integration gives our customers deep insights into the survey taking process and experience – allowing them to field more specific surveys to fewer customers, and avoid burnout. It’s very exciting,” says Christian Vanek, SurveyGizmo’s CEO.
"ClickTale’s partnership with SurveyGizmo raises the bar for online survey software and web analytics”, says Dr. Tal Schwartz, ClickTale co-founder and CEO. “This integration empowers those who conduct surveys to optimize the survey experience and maximize their completion rates based on behavioral analysis. This joint integration sets the gold standard for analytics-driven survey-building.”
SurveyGizmo customers who add ClickTale’s service can easily capture respondent data from email surveys, surveys featured on websites, and online forms such as job applications and questionnaires. Survey creators can make refinements based on the analytics that improve a survey taker’s experience and boost completion rates.
Now it is possible to look inside the mind of survey taker to better understand how they make decisions. Researchers value behavioral data that can reveal a respondent’s first impression, confusion, disinterest, fatigue or even frustration at different points throughout the survey. To see a video demonstration of the SurveyGizmo-ClickTale integration, go to Video demo of survey analytics for survey creators.
SurveyGizmo is an online survey software company that gives enterprise and business-to-business companies, researchers, non-profit organizations and educational institutions powerful tools to create online surveys, questionnaires and forms – allowing capture and analysis of virtually any type of data essential for business.
Founded in 2006 and based in Boulder, Colorado, SurveyGizmo is an industry thought leader focused on bringing its customers new solutions for gathering and managing data, while delivering unparalleled support. SurveyGizmo has developed some of the most innovative technologies in the online survey industry, and its API provides easy integration of its robust data collection platform with external enterprise software. SurveyGizmo has more nearly 150,000 users in more than 60 countries. To learn more, go to http://www.surveygizmo.com
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 70,000 businesses rely on ClickTale to optimize website performance, improve usability and dramatically increase conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions, as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up. To learn more, go to http://www.clicktale.com