Perfect Market allows publishers to focus on what matters most to their readers—delivering quality content relevant to their interests and needs. I’m excited to be a part of a team that will be bringing this to more partners across the web.
Pasadena, CA (PRWEB) February 15, 2012
Perfect Market, a leading provider of traffic and content optimization solutions for web publishers, announced today that it has hired Valerie Williamson as Vice President of Strategic Accounts. She will be responsible for business development and working with strategic partners to introduce Perfect Market’s technology across their organizations.
Williamson brings a wealth of experience leading business, marketing, and sales strategy for top media and entertainment companies. She has held positions that include EVP of Business Development for Kidlandia, President of NetWorld+Interop and FunXS, and VP of Marketing and Business Development for VA Software (OSTG), a web 2.0 media company with IT focused sites such as Slashdot and SourceForge.net. She is a seasoned executive with a proven track record in domestic and international business development, marketing, and strategic partnerships.
“Valerie is a difference maker,” said Perfect Market CEO Julie Schoenfeld. “She has made a career of beating odds and comes to us highly recommended by her former colleagues. We’re very excited to have Valerie join Perfect Market.”
Valerie Williamson said, “I’m thrilled to join the Perfect Market team and look forward to bringing their proven content engagement and monetization solutions to additional online publishing partners. Perfect Market allows publishers to focus on what matters most to their readers—delivering quality content relevant to their interests and needs. I’m excited to be a part of a team that will be bringing this to more partners across the web.”
About Perfect Market
Perfect Market, Inc. helps grow engagement, traffic, and revenue for online publishers such as The New York Times, The Los Angeles Times, The San Francisco Chronicle, and The Chicago Tribune. Their semantic technology, smart SEO, customizable template design, and multivariate a/b testing framework, enable Perfect Market to deliver the right content in the right format, to the right user, with the right relevancy for their partners. These practices have led to significant increases in user engagement (more time on site and page views per visit), traffic (new visits), and revenue (higher click-thru rates on CPC ads due to relevancy, placement, and formatting).