Wellesley, MA (PRWEB) February 17, 2012
MD Connect, Inc. today announced the launch of a proprietary new benchmarking report - the Regional Online Power Score. The Online Power Score report is available at no charge to interested hospital or physician practices by completing an online request. The Regional Online Power Score™ provides medical professionals a clear answer to the question, “How well is my medical online marketing performing versus my competition?”
The Online Power Score Report combines MD Connect's knowledge base derived from driving over 100,000 online referrals in over 20 different medical specialties with an up-to-date assessment of a practice's local online market. The Power Score Report provides a customized audit of online visibility for key 'transactional' keywords that will have a high likelihood of turning into patient inquiries. Additionally the report shows how practices rank versus key local competition. Sample reports are available at the company’s website.
"Hospitals and physician practices are often uncertain of how well they are succeeding in online marketing”, said Dan Stempel, President of MD Connect, “this report creates an easy to understand benchmark score based on actual data and actual results.” Stempel further says, “Other tools on the market such as Hubspot’s Website Grader focus mostly on SEO. We created a new tool that accounts for the sizable impact paid search, PPC, can have on driving online referrals.”
The Regional Online Power Score report contains valuable insights including:
- Online visibility for truly 'converting' keywords...ones that have been shown to drive new leads, referrals and patients
- Rankings versus key competition
- Steps clients can take to improve their medical online marketing and increase referrals
About MD Connect
MD Connect is a medically-focused, performance-based internet marketing agency with locally targeted programs proven to drive significant referral volumes at costs below that of traditional media. MD Connect programs include integrated referral measurement, helping to clearly show clients that their marketing investments are generating a positive return. MD Connect has over 20 years of both medical and online marketing experience and has managed online marketing programs for over a hundred leading hospitals and physician practices, in over 20 different medical specialties, and in metro markets from the largest down to smaller rural locations. For more information visit http://www.mdconnectinc.com.