MobileAware to Host Presentation by TELUS at Mobile World Congress

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Carol Borghesi Will Address Telecom Executives on TELUS’ Customers First Transformation

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MobileAware, a leading provider of mobile Self-Care and commerce solutions for mobile network operators, today announced that Carol Borghesi, SVP, Customers First Culture, TELUS, will be addressing a small group of telecom executives on TELUS’ journey toward a transformation in customer perception and experience.

Carol Borghesi, SVP, Customers First Culture, TELUS

TELUS embarked on a corporate-wide strategy to make real and lasting changes to the entire company to improve Customer Experience and Care. Attendees will be walked through this process, including TELUS’ decision to take a critical look at the status quo, effectively recruit executive and managerial buy-in, and begin fundamental changes to their system. Rather than talking about improving Customer Experience, come hear how TELUS is actually achieving it.

Monday, February 27, 2012
1:00-2:00pm CET

Mobile World Congress
Salon Agata
Hotel Onix Fira, (a 5 minute walk from the Fira)
Llançà, 30
08015 Barcelona

To inquire about an invitation, please email Shelby Geyer at shelby(dot)geyer(at)mobileaware(dot)com .


TELUS is a leading national telecommunications company in Canada, with $10.4 billion of annual revenue and 12.7 million customer connections including 7.3 million wireless subscribers, 3.6 million wireline network access lines and 1.3 million Internet subscribers and more than 500,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including wireless, data, Internet protocol (IP), voice, television, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities since 2000. Eleven TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition. For more information about TELUS please visit

For more information about TELUS, please visit

About MobileAware
MobileAware is the world’s leading provider of Mobile Self-Care and Mobile Cloud-Care solutions for network operators and business enterprises, with over 130 clients in 25 countries serving more than 250 million active customers. Since 2000, MobileAware has rapidly and reliably enabled cost-reducing, revenue-generating mobile solutions that solve issues of complex integration, device diversity, and network convergence. Customers benefitting from these strategic mobile applications include AT&T, Air France, Cox Communications, KLM, Telstra, Telus, Vodafone,, and Wells Fargo.
For more information, please visit


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Shelby Geyer
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