Retail Expert Jeff Marker Says Smart, Measured Strategies Can Lead to Multi-Channel Integration Success for Retailers

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In a New Blog Post on What'sNextRetail.Com, Marker References Simon Pearce as a Retailer that Has Successfully Integrated Its Sales Channels

Jeff Marker, Junction Solutions

The technology part is really the easy part. The technology can be used wisely if you understand what you’re trying to accomplish and then deploy it so that you can accomplish these goals.

In a new blog entry posted on retail thought leadership site WhatsNextRetail.com today, Junction Solutions Vice President Jeff Marker staked the claim that while multi-channel integration continues to be one of the big challenges facing retailers, being able to support and empower a consumer that is expecting a great experience to be delivered whenever and wherever they make a purchase makes solving this problem a top imperative in 2012. Marker says that the answers to these concerns frequently are related to how well the retailer adopts and implements technology that’s going to help them service their customers, become more customer-centric, and drive business value at the same time.

Marker, a leader in the enterprise software for retailers market, says that retailers have traditionally been organized around their siloes and haven’t been inspired historically to integrate. "They’ve had multiple channels but those channels never spoke to one another, literally or systematically, particularly when there was no incentive or direction from the top to do so," he said.

In the post, Marker says that the imperative is now for retailers to put solutions in place.

"Retailers first need to understand who their customer is and then they need to build a strategy on how they’re going to service them. The technology part is really the easy part. The technology can be used wisely if you understand what you’re trying to accomplish and then deploy it so that you can accomplish these goals," he said.

Marker cited Simon Pearce, specialty retailer and manufacturer of handcrafted glass and pottery as a company that has figured it out. He said that Simon Pearce had 20 disparate systems, built on a Unix-based platform that limited their productivity and growth. When Simon Pearce’s platform vendor discontinued its technology, Simon Pearce selected Microsoft Dynamics AX for Retail and Junction Solutions’ JunctionMCR, Simon Pearce was able to unify its enterprise, provide visibility and access to data across departments, and automate time consuming manual processes.

Jeff Marker is Senior Vice President of Multi-Channel Retail at Junction Solutions and a regular contributor to WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners.'

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