Atlanta, GA (PRWEB) February 16, 2012
BrandMaker, the leading provider of Marketing Resource Management (MRM) systems in Europe, is proud to announce that it has been elevated to the "Leader" quadrant in Gartner’s 2012 Magic Quadrant for Marketing Resource Management authored by Kimberly Collins, Ph.D.
In her report, Ms. Collins observes, "The MRM market continues to mature, with BrandMaker, Orbis Global and SAP becoming Leaders alongside IBM (Unica), SAS and Teradata (Aprimo)." The annual Magic Quadrant report provides an objective review and analysis of the Marketing Resource Management market overall as well as more detailed reviews of individual MRM providers.
"It is truly an honor to be recognized by Gartner as a leader in Marketing Resource Management (MRM) and it is a clear reflection of the strength of the BrandMaker product and the level of services we provide," said Bill McInerny, CEO of BrandMaker, Inc. "As an organization, our focus continues to be on helping our clients achieve the results and ROI they are looking for through the use of the modular BrandMaker software. Gartner's acknowledgement of BrandMaker as a leader in MRM validates the effort we put into every client implementation to ensure its success. After all, if our clients aren’t successful, we aren’t successful."
BrandMaker Inc. COO, David Ryan, commented "a company doesn't become a 'leader' overnight, it takes a lot of hard work. This is a significant accomplishment for the entire BrandMaker organization and one for which we can be duly proud." Mr. Ryan went on to say, "Of course, it is also no time to rest on our laurels. We will continue to press forward on advancing our product and focusing on successful client outcomes."
About the Magic Quadrant:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
With its headquarters in Atlanta, GA, BrandMaker, Inc. serves as the center of operations in North America for BrandMaker GmbH, Europe's leading Marketing Resource Management (MRM) provider. The BrandMaker system is used by organizations such as UBS, Sara Lee, Commerzbank, Ernst & Young, ABN-AMRO and Bayer as well as hundreds of others to improve the productivity of their marketing efforts with tools for planning and budget management, job management and workflow, marketing asset management as well as web to print for local area marketing. Founded in 1999, BrandMaker worldwide headquarters is in Karlsruhe, Germany and employs more than 170 people globally. For more information visit http://www.brandmakerinc.com or call 678-735-7363.