Brits Amore Italian Food this Valentine's Day as Livebookings and Bookatable See a Boom in Bookings

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Romantic Brits pulled out all the stops to impress their loved ones on the 14 February 2012 as Livebookings, the leading European online reservations and marketing service provider for restaurants, saw an impressive 90% increase in seated diners on Valentine’s Day 2011.

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Romantic Brits pulled out all the stops to impress their loved ones on the 14 February 2012 as Livebookings, the leading European online reservations and marketing service provider for restaurants, saw an impressive 90% increase in seated diners on Valentine’s Day 2011. Setting a new record for the most seated diners in a day, Livebookings delivered more than 120,000 covers to its restaurant customers.

It seems that once again Italian is the food of love, according to Livebookings, 40% of lovers opted for Italian cuisine on the big day, followed by British (16%), Pizza (13%) which has moved from eighth place to third in the 2012 popularity stakes. Other winning cuisines this year were Mexican and Thai that both made their entrance into the top ten.

The record for the most seated diners in a day, broken on 14 February 2012, coincides with Bookatable.com, Livebookings consumer restaurant booking website, seeing more than one million visits in a single month, cementing its position as European market leader.

Commenting on the results, Colin Tenwick, CEO of Livebookings, says: “It’s incredible to think the number of diners that we delivered to restaurants on a single day would have filled the equivalent of both Wembley and Stamford Bridge stadiums and that despite the recession many diners continued to celebrate by dining out this Valentine’s Day.”

About Livebookings
Livebookings makes restaurants and diners click. We operate the world’s only global, web-based restaurant reservations and marketing service, delivering over one million diners every month to over 9,000 restaurants including Marcus Wareing, Tantris, East, Grill and Aquavit. Our reservations tools enable restaurants to provide their diners with a free, easy-to-use online bookings service, to manage those reservations efficiently and to collect valuable customer data. Our marketing services ensure restaurants can run promotions and deals and execute online marketing campaigns to attract and retain their customers.

Our consumer restaurant reservations website, Bookatable.com, is Europe's fastest growing online restaurant booking website, operating in 9 different languages and across 19 countries. It supports our unparalleled network of 300 distribution partners, including lastminute.com, Salir.com and Eniro.se, to ensure we can spread news of deals far and wide and help our restaurant customers attract new business.

Headquartered in London, with offices across Europe and the USA and customers in 23 countries, Livebookings is the largest online reservations provider in Europe, focused on making restaurants more profitable and dining out more pleasurable.

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David Miller