Post-purchase email programs can be an extremely effective way to engage active customers, solicit critical feedback, deepen brand affinity and generate new customers and revenue through word-of-mouth marketing.
Redwood City, CA (PRWEB) February 16, 2012
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced a new email marketing resource titled "The Ultimate Email Lifecycle Marketing Guide: Post-Purchase Programs." This free whitepaper provides detailed steps that email marketers can take to plan, implement, test, measure and optimize successful lifecycle marketing programs for post-purchase email communications such as product review requests, customer satisfaction surveys and replenishment reminders.
Post-purchase email programs can be an extremely effective way to engage active customers, solicit critical feedback, deepen brand affinity and generate new customers and revenue through word-of-mouth marketing; however, a recent StrongMail industry survey found that less than half of marketers leverage these types of programs. A strategic customer satisfaction survey program can provide critical insight for improving product selection and the overall customer experience, while a well-executed product review program can increase sales by providing access to an extensive library of consumer-generated content.
From building the internal business case to implementing and optimizing a multi-step lifecycle program, this best practices guide provides detailed steps, case studies and examples for generating real results from post-purchase customer communications.
REPORT TITLE: "The Ultimate Email Lifecycle Marketing Guide: Post-Purchase Programs"
FREE DOWNLOAD: http://www.strongmail.com/post-purchase
- Tips for identifying the best post-purchase programs for your business
- Required data assets and technologies
- 5 steps for launching an effective program
- Best practices for optimizing post-purchase emails and their results
- Real-world examples from successful programs
ABOUT STRONGMAIL SYSTEMS, INC.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Much more than a top-tier email service provider (ESP), our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.