Clarus Marketing Group Announces Shaival Shah as New Board Member

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Clarus Marketing Group recently announced Shaival Shah as the newest member added to its Board of Directors.

Clarus Marketing Group recently announced Shaival Shah as the newest member added to its Board of Directors. With over 15 years of operating, advising and venture capital investing experience in technology, social media, games and alternative ad markets, Shah brings an acknowledged quality to the board.

"Clarus Marketing Group, along with its sister properties, and, has been an early leader in the marketing and subscription space", said Shaival Shah. "I am thrilled to join an exceptional board and experienced management team in establishing new products and services to further accelerate the growth and success that Clarus has already achieved to date.”

In addition to joining the board in January, Shah currently holds the position of General Manager and Head of Strategic Development at, where he oversees the development of partner strategies and the expansion of Hunch taste graphs across the internet. Previous places of employment include Salomon Brothers, Electronic Arts, Sunday Sky, Oddcast Media Technologies and Polaris Venture Partners.

Tom Caporaso, CEO of Clarus Marketing Group, sees Shah and his expertise as a key asset to the board. “I am very much looking forward to working with Shaival. His past experiences bring an impressive expertise in business development, financial modeling and product development,” said Mr. Caporaso.

Shah says he is excited to join a board with an extensive knowledge of how to build products to benefit both consumers and the retailers. "It is no secret that free shipping, consumer-focused marketing programs and subscription products have provided consumers with impactful benefits to save as they shop, while providing retailers with meaningful lift across key layers of the commerce conversion funnel,” stated Mr. Shah. “Clarus, and are providing a unique win-win for the commerce ecosystem."

About Clarus Marketing
Clarus Marketing Group provides innovative loyalty-based products which provide value to their membership base, merchant partners, and large client base., a wholly-owned subsidiary of Clarus Marketing Group, was launched in 2002 as a members-only subscription service developed for avid online shoppers motivated by free shipping. Clarus is privately held and headquartered in Middletown, CT. For more information about Clarus Marketing Group, please visit


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