Dimensional Optics® Introduces New Website Navigation for Samsung® and Mitsubishi® 3D Customers

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Dimensional Optics, the market leader in Active and Passive 3D Glasses, has developed a new online shopping experience to provide an easy solution to navigate the complexities of buying 3D Glasses.

Buy Mitsubishi 3D Glasses

Screenshot of Mitsubishi Shopping Experience

There is no easier way to buy 3D Glasses on the internet.

The average 3D customer is unaware of what they need to know to make an informed decision about buying 3D Glasses.

Dimensional Optics has built their online shopping experience with the customer in mind; making purchasing 3D glasses as easy as possible. All major 3D TV manufacturers are represented on http://www.DimensionalOptics.com and for each brand, a superior shopping experience is presented.

Samsung® and Mitsubishi®, make shopping for 3D glasses and components challenging due to technology changes within each respective 3D TV product assortment. This can lead customers to purchase the wrong items which are not compatible with their 3D TV’s. Dimensional Optics has simplified the buying process for the customer by asking them the year they bought the television and model number, something the customer is likely familiar with. The new Dimensional Optics navigation will direct the customer to the right components needed for their specific 3D TV.

Samsung® has two different types of technology for Active 3D glasses, Infrared (IR) and Radio Frequency (RF/ Blutooth®). The 2010 “C series” 3D TVs use Infrared and the 2011 “D Series” 3D TVs use a Radio Frequency signal. The Samsung® 3D customer is asked which model year 3D TV they own and are taken to the correct product offering. http://www.dimensionaloptics.com/Samsung.aspx

Mitsubishi® shoppers are in a similar situation. The newest 840 & 740 series 3D televisions have a built in IR emitter, whereas the rest of the Mitsubishi® 3D TV product offering requires an external emitter. Dimensional Optics’ new navigation removes the need of educating the customer on all the nuances that do not concern them and simply asks customers what model 3D TV they own. After the selection has been made, the consumer is taken to a product offering that accurately matches what 3D equipment is required. http://www.dimensionaloptics.com/Mitsubishi.aspx

The goal behind the redesign of the shopping experience is to make shopping for a complicated product like 3D glasses as simple and easy as possible while at the same time highlighting the features and benefits that make Dimensional Optics’ products superior to the competition.


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Steve McArthur
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