Veralytics Announces Innovative Win-Loss Analysis Solution that Pinpoints Problems and Increases Sales

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Veralytics, LLC, a Minneapolis-based management analytics and consulting firm, announces their innovative Win-Loss Analysis solution for Sales Management.

Management wants to know exactly what is affecting sales outcomes and they want to know how to fix it.

In today’s competitive environment, organizations are being asked to do more with less. Most companies no longer have the luxury of implementing new sales methodologies, redesigning the sales process, or conducting mass training to improve sales. Customers need a more focused approach that is quick and effective.

“We recognized a clear, simple need in the market,“ said Matthew Matsui, Managing Partner and founder of Veralytics. “Management wants to know exactly what is affecting sales outcomes and they want to know how to fix it.”

While there may be lots of ideas on what is causing the problem, Veralytics removes all doubt by going directly to the buyers to uncover the real drivers behind purchasing decisions. By applying powerful behavioral analytics to what customers say, Veralytics is able to separate influencing statements from opinion statements and isolate the specific reasons that drive action. Armed with these insights, organizations can clearly see which parts of the their company are performing well and which are not.

“We view Win-Loss Analysis as a diagnostic tool,” said Matsui. “One that not only tells you what’s wrong, but also how to fix it. Our analytics provide the contextual information needed to develop actionable solutions to increase sales.”

Veralytics Win-Loss Analysis spans all customer touch points visible during the sales process including Marketing, Sales, Service/Support and Product. The finely-tuned survey instrument detects key drivers within each area. For instance, within the Sales function alone, Win-Loss Analysis can identify sales process issues, sales rep behavior issues, sales knowledge/positioning gaps, and much more.

“Customers are floored when we present our findings and recommendations,” said Matsui. “Our fact-based approach allows the management team to take decisive action and see immediate improvement. Because we continue to monitor customer feedback throughout the process, we can track improvement and course correct throughout the year.”

Veralytics offers Win-Loss Analysis in a 1, 2 and 3-year subscription model.

About Veralytics, LLC

Veralytics, a management analytics and consulting company, has been based in Minneapolis, MN since 2008. Veralytics provides predictive sales analytics, market intelligence and product insights. Veralytics, LLC provides clients with market-based insights backed by deep analytics that allows them to make quick, decisive decisions about their people, products, process and markets. Services include: Win-Loss Analysis, Brand Audit, Marketing Channel Effectiveness, Sales Rep Assessment, Best Prospect Profile, Net Promoter Score and Product Potential Assessment as well as Voice of the Customer studies.

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Randall Smith
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