Workforce Expert John Orr Says Implementing Sound Human Capital Management (HCM) Gives Retailers a Market Advantage

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Post on Retail Leadership Web Site What's Next Retail Lists Ten Benefits Retailers Can Achieve with Effective HCM Programs

John Orr

John Orr contends that one of the ways leading retailers are differentiating themselves in the market is by focusing on a strategic Human Capital Management (HCM) model.

In a post on retail thought leadership site WhatsNextRetail.com, Dayforce Chief Strategy Officer and workforce expert John Orr contends that one of the ways leading retailers are differentiating themselves in the market is by focusing on a strategic Human Capital Management (HCM) model. Orr says that many retailers are finding that the maximization of the internal customer experience, such as store managers, associates, and employees, increases job satisfaction, improves ambassadorship, and reduces turnover. Today, companies that are dedicated to this as a core value and a way of doing business are delivering on this vision and are reaping the subsequent rewards.

In the post, Orr spells out three specific benefits that come from this.

"First, strategic HCM can improve the connection between the associate and the brand. As a result, the role of the associate is elevated which improves customer service and loyalty. Finally, a comprehensive HCM strategy and approach embraces the long-term key challenges facing retailers and provides for a flexible technology work environment," said Orr.

Orr also stated, "Many retailers have shown that implementing a strategic associate engagement cycle of success is critical to the associate experience and impacts on how they perform their work as agents of the company. When they are supported and cultivated, those associates embrace an elevated role as brand ambassador. These experiences encourage associates to share their enthusiasm about the brand and further helps to improve the attraction, acquisition, and retention of top talent."

John Orr is the Chief Strategy Office at Dayforce and a contributor to WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners. You can read more from John Orr at What’s Next Retail.

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