Building on Basics, Introduces SPORTOS™ Build-A-Sport Blocks™; A New Angle on a Classic Toy That Takes Blocks – and Learning – to a Whole New Level

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In 109 Years of Toy Fairs, Timeless, Inspiring, Well-Constructed and Creative Toys are the All Time Favorites. Building on Basics, Rosie Hippo Introduces SPORTOS™ Build-A-Sport Blocks™ (; A One-of-a-Kind Block Set to Inspire Little Minds and Motivate Creativity and Curiosity for the 2012 Summer Olympic Games and Beyond.

At this year’s Toy Fair, there were plenty of moving, light-up gadgets to catch one’s eye. But over the last 109 years since the very first Toy Fair in 1903, the finds that have stood the test of time are classic, long-lasting toys. The toys educators are looking for are not flashy; they are creative, inspiring, well made and timeless., an online retailer of natural, earth-friendly toys, introduces SPORTOS™ Build-A-Sport Blocks™, an innovative, one-of-a-kind block set developed by Rosie Hippo owner Kimberly Bloom to engage children’s brains and bodies at the same time.

“The new SPORTOS™ block set was designed to provide a new angle on a classic toy. Classic building blocks provide hours of creative imaginative play. These Build-A-Sport Blocks™ allow children to create what they see in the world of sports and recreate what they do on the playground and playing fields,” says owner Kim Bloom. Bloom said that the new block set is quickly climbing to the top of the retailer’s “customer favorite” list because it is engaging, inspiring and teaches children about so many different sports, including those that will be seen in the 2012 Summer Olympic Games in London.

With SPORTOS™, children can create, evaluate and imitate. These blocks let children build designs of their favorite international sports with 71 blocks and 48 design cards made of sustainable rubber wood. A combination of straight and curved block pieces allow children to recreate the shapes made by athlete’s bodies engaged in different sports. Children can create an athlete dunking a basketball, craft a soccer player about to kick a goal, design a duo of volleyball players spiking and passing the ball and construct a skier crouching to take a jump. Children enhance fine motor skills and pattern recognition while creating block figures, and then augment gross motor development as they get up and move little arms and legs into different shapes to recreate what the block sports figures do.

“The best approach to learning is multifaceted, and SPORTOS™ are a fun and creative way to supplement teaching about different sports played around the world, as well as the sports children already know and love,” said Bloom. “In our family, we love to create with SPORTOS™ blocks, imitate the sports motions and then log on to PBS Kids (Kids World Sports) to learn more about some of the sports my son is not as familiar with. He will certainly be ahead of the game knowing all about the Olympic sports by the opening ceremony this summer!” SPORTOS™ provide hours of great fun and make a wonderful activity for a family Olympic Games watching party.

Other best-selling products at Rosie Hippo are heirloom-quality classics—including doll furniture, play kitchens handmade of pinewood by Amish craftsmen – as well as wooden animals, block sets, puzzles and vehicles.

“We place great emphasis on offering creative learning packages, such as music, art, and family learning. Items like our fairy and princess costumes, felt and wool tea set, and vegetable rattles encourage pretend play,” said Bloom. “With our Fair Trade music package, the entire family can play together, each with a different instrument, which parents find a fun way to teach children about other cultures and being kind to the environment by using sustainable products.”

All toys sold by Rosie Hippo are produced under conditions that are fair to workers and kind to the environment using materials such as sustainable wood, organic fabrics, or recycled materials.

To receive more information and notices on discounts, sales, and contests, visit and join the website’s email list and become a fan of Rosie Hippo at

About Rosie Hippo
Rosie Hippo is a leading online retailer of unique, classic and heirloom quality natural toys that allow children to play, learn and grow. The hand selected toys and games are appropriate for children of all ages and for entire families to enjoy. The wide variety of toy types include dolls and dollhouses, building toys, toy trains, toy cars, toy trucks, games, puzzles, arts and crafts, push and pull toys, stuffed animals, rattles, balls, blocks, pretend play and more. Rosie Hippo can be found at Inspired children. Happy planet.


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Laura McGowan

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