Halfords has agreed a 12-month sponsorship with Dave, with Autocentres launching and making up the first 6 months of the activity.
(PRWEB UK) 17 February 2012
Halfords Autocentres first TV advertising campaign airs this week on Dave. The independent car servicing, repair, tyre and MOT network is sponsoring the channel’s motoring programmes from Wednesday 1st February.
The campaign has been developed by advertising agency DLKW Lowe and is made up of a series of eight ten-second idents designed to raise awareness of Halfords’ fast-expanding Halfords Autocentre brand. The ads will feature before and after the channels motoring programmes, including the incredibly popular Top Gear and Fifth Gear. Each ident features the sponsorship line ‘Happy Motoring on Dave, sponsored by Halfords Autocentres’.
Research commissioned by Halfords identified that motorists want a reliable, quality service from a trusted provider So the campaign positions Halfords Autocentres as trustworthy and friendly establishments where customer service comes first. Each brings the sentiment to life through short humorous scenarios depicting the extent some customers go to in expressing their thanks for the service they’ve experienced – from a man who shaves the name of his technician into his chest hair, to a rather intimidating customer who can’t help but express his thanks through a rather unexpected kiss.
Rory Carlin, Halfords Autocentres marketing director said: “This campaign marks our first foray into TV and comes almost a year since we completed the re-brand of our network and aired our first radio advertising campaign. The Halfords Autocentres brand continues to go from strength to strength and this continued marketing investment helps drive awareness and understanding of our core proposition.”
Halfords has agreed a 12-month sponsorship with Dave, with their Autocentres specialising in MOT, car servicing and car tyres making up the first 6 months of the activity.
Jeremy Merckel at WAA
0121 362 1637 / 07966 135671
Notes for editors:
With over 250 centres nationwide, Halfords Autocentres is the UK’s leading independent car servicing, repair, tyre and MOT network. Now part of the Halfords group, our name may be new, but our centres have been a feature of the towns and cities of Britain for a decade or more.
Halfords Autocentres provides dealership quality work at affordable prices to around 650,000 customers every year, with over 8 out of 10 saying that they would recommend us to a friend. Our expert service is backed with both a quality and price guarantee: work is guaranteed for 12 months or 12,000 miles, and we promise to match any price quoted locally like for like. See website for terms and conditions.