Exinda Continues Channel Momentum with Raft of New Partner Signings

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Platinum and Gold level partner signings endorse Exinda’s high margin next-generation WAN optimisation vision

Exinda, a global provider of WAN optimisation solutions incorporating Unified Performance Management, is on course to meet its ambitious UK partner recruitment targets this year, since launching its partner programme in November 2011. Over the last three months, 10 partners have either attained Exinda Platinum Partner status, or switched vendor allegiances to become Exinda Gold partners.

“We’re delighted by the numbers of resellers that have shown a desire to build successful business revenues around Exinda’s innovative technology,” said Exinda’s EMEA VP of Sales, Adam Davison. “They are seeing the benefits wrapped around our next generation WAN optimisation solutions, and using them as a means to make more out of their customer offerings. Our increasing momentum in the channel reflects the growing market demand for our solutions. Exinda partners are best placed to take advantage of a rapidly evolving market landscape for network visibility, control and optimisation that is reeling from seismic shifts in cloud, SaaS, video and Web 2.0 application usage.”

“We immediately saw the benefit of committing ourselves to become an Exinda Platinum Partner,” explains Jeff Orr at Stack Data Solutions Ltd. “Having a WAN optimisation solution that gives our customers integrated monitoring, visibility and acceleration techniques on their core network is proving very popular as they seek ways to get more out of their existing infrastructure. By becoming a Platinum partner we now have the benefit of a highly differentiated market offering, greater margin retention and access to a range of technical, sales and go to market support services. We’re genuinely looking forward to a prosperous and mutually beneficial relationship.”

Stack Data Solutions Ltd is one of six partners that have either achieved the Platinum status already, or who are in the process of being ratified for accreditation. Meanwhile, Exinda has added several extra recruits to its Partner Programme including new Gold Partner, finance sector focussed Lato Networks.

“Exinda’s WAN optimisation solution is a very compelling technology for us, and fits well into our portfolio,” adds Paul Judd, Director of Lato Networks. “Since becoming a Gold partner, we have benefited from improved margins and a higher level of marketing and technical assistance. For our customers, they benefit from a valuable next generation WAN optimisation technology that enables them to integrate network monitoring, visibility and acceleration techniques within a single platform, removing the need for extra hardware and therefore cost.”

According to Exinda’s distribution partner Exclusive Networks UK, resellers are starting to see the market opportunity around next generation WAN optimisation as being a key enabler for many IT initiatives.

“Together with Exinda we have been working extremely hard engaging, enabling and energising resellers providing them a range of sales, technical and marketing support services. This has resulted in a wave of new partner signings and a significant number of interested partners looking for a differentiated, high margin alternative to legacy WAN optimisation players,” says Jim Harvey, Business Development Director, Emerging Technologies, Exclusive Networks UK.

Davison concludes, “We are very excited by the number of reseller partners that have already joined our programme. As more companies increase their use of UC, video content and collaboration, and cloud computing models evolve, the need for WAN optimisation that enables, not hinders, these applications will become even more attractive as a key solution sale for our partners.”

About Exinda®
Exinda is a proven global supplier of next generation WAN Optimisation and Application Acceleration products. The company has helped over 2,500 organisations in over 80 countries worldwide improve the end user experience, manage application performance, manage congestion over the WAN and reduce network operating costs for the IT executive. For more information, please visit http://www.exinda.com.

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Exinda and the Exinda logo are trademarks of Exinda. Other company and product names may be trademarks of their respective owners.

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