Political Campaigns and Causes Find Success with Intermarkets Audience Targeting Platform

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Targeted online advertising provides proven, cost-effective results

Using geographical targeting on websites like local news, national news, and sports, we created a campaign to drive a significant concentration of online impressions to voters...

Intermarkets, Inc., a leading provider of full-service digital advertising solutions, releases results of its Audience Targeting Platform (Intermarkets ATP) for engaging voters and constituents.

Intermarkets Audience Targeting Platform empowers advertisers and media planning agencies to place their ads in front of a specific audience with behavioral, psychographic, and demographic profiles custom-tailored to match their specifications. Intermarkets ATP can reach audiences based on a variety of preferences and interests including age, income, geography, and political behavior.

As political candidates and cause-related organizations try to reach constituents, particularly during the 2012 political season, Intermarkets Audience Targeting Platform provides a cost-effective online method for reaching and connecting with audiences.

“A political candidate used our platform to reach voters in two large areas of upstate New York. Using geographical targeting on websites like local news, national news, and sports, we created a campaign to drive a significant concentration of online impressions to voters within this region. The advertising campaign reached over 10 million impressions in 11 days and met the candidate’s goal of increasing awareness at a higher-than-average click-thru-rate (CTR),” said Mike Snow, Chief Business Development Officer of Intermarkets.

“In another campaign, we helped a political action committee reach qualified donors. We targeted news and political websites that have a high propensity of visitors that meet the PAC’s criteria in a specific geographic location. Our platform provided the PAC with a cost-effective method to reach these constituents, while delivering above-average results.”

Intermarkets ATP provides its clients with access to more than 100,000 websites and 300 billion monthly ad impressions. Its video pre-roll and mobile online advertising opportunities also provide political candidates and causes increasingly successful methods of reaching constituents.

About Intermarkets
Intermarkets, Inc., celebrating its 15th anniversary in 2012, is the nation's leading independent advertising sales management firm for website publishers. Advertisers can reach more than 20 million monthly unique visitors with the Intermarkets Portfolio. Serving more than three billion ads every month, and reaching more than 2.5 million people every day, Intermarkets provides publishers and advertisers with a wide range of services, including advertising sales, media buying, ad serving, and more. The privately held company is based in Reston, Virginia.

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Martha Patterson
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