Avectra Announces David Nour to Keynote Avectra Users and Developers Conference

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Best-Selling Author of Return on Impact to Kick Off Eighth Annual AUDC Conference

Avectra, a leading web-based Social CRM provider in the association and not-for-profit market, today announced that best-selling leadership development author David Nour will keynote the eighth annual Avectra Users and Developers Conference (AUDC). The conference is set for February 26-28, 2012, at the Walt Disney World Contemporary Resort in Orlando, Florida. The keynote address is scheduled for February 27, 8:30 a.m. -9:30 a.m.

“AUDC2012 is a milestone for Avectra and I’m delighted to be a part of it,” said Nour. “Avectra is at the forefront of social market leadership for the member-based industry so I’m pleased to see that our collective visions are aligned.”

Nour, author of the newly published Return on Impact: Leadership Strategies For the Age of Connected Relationships (ASAE, 2012), will deliver a keynote focused on the ten insights in thinking and leading differently because of social media and social collaboration.

In addition to delivering the conference keynote, Nour is facilitating a roundtable discussion – Thinking & Leading Differently—with Avectra’s Enterprise Advisory Council, a select group of customers, and members of the Avectra leadership team. The interactive discussion will focus on how to reinvent your organization, attract and retain socially-enabled talent, "iTunify" your capabilities, and build an organization that is unafraid of failing, with the courage to learn from each opportunity and help truly innovate and lead its industry.

Through his groundbreaking work in Relationship Economics®, Nour has pioneered the phenomenon that relationships are the greatest off-balance sheet asset any organization possesses, whether large or small, public or private. He developed a framework which provides a focused road map for individuals and organizations to integrate digital relationships into their strategic vision; leverage new media strategies to convert ideas into execution; and build a disciplined business case for decentralized, social governance, research, marketing, advocacy, and member engagement.

“It’s a real treat to offer the Avectra community a true visionary such as David Nour,” said Richard Davis, CEO, Avectra. “His unique insights for member-based organizations to engage and influence their members, partners, and association leadership will be compelling for this audience.”

As CEO of Atlanta-based The Nour Group, Inc., Nour consults with clients such as Siemens, HP, Disney, and over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. Annually, he delivers 50 keynotes at leading industry association conferences, corporate meetings, and academic forums.

Nour is also the author of the best-selling Relationship Economics–Revised and Updated (Wiley, 2011), ConnectAbility (McGraw-Hill, 2010), The Entrepreneur’s Guide to Raising Capital (Praeger, 2009) and the Social Networking Best Practices series.

AUDC 2012 aims to promote forward thinking and best practices in the evolving usage of association technology to achieve association objectives. Featuring product roadmap and educational sessions, the conference will highlight customer innovation and new definitions of membership success.

To learn more about AUDC 2012, please visit http://www.audc2012.com/. Follow the latest news on Twitter #AUDC12.

About AUDC

The Avectra Users and Developers Conference (AUDC) is an annual event uniting Avectra users, executives, partners and industry consultants with key development and training resources. With informational training sessions and networking opportunities, AUDC is designed to share best practices and provide strategies that will empower organizations using Avectra's industry-innovating netFORUM association management software.

About Avectra
For the last 17 years, Avectra has translated our customers' needs into a market-leading Customer Relationship Management system (CRM) - whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.
To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
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Matt McCarthy
PAN Communications
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