For over 30 years, ALC has a taken a unique approach to tracking the affluent consumer – going beyond traditional census data, to identify the wealthy through their positions, possessions and proclivities.
Princeton, NJ (PRWEB) February 21, 2012
People of means are a moving target in today’s dynamic economy and the traditional indicators of wealth are no longer conclusive or permanent. For over 30 years, ALC has a taken a unique approach to tracking the affluent consumer – going beyond traditional census data, to identify the wealthy through their positions, possessions and proclivities. This rigorous methodology, involving dozens of meticulously vetted sources, results in the discovery of new persons of true prosperity as well as insights that provide additional intelligence to the luxury marketing community.
Through our new website: http://www.ALCWealthWindow.com, this unique, wealth market intelligence is now readily available to direct marketers. Here you will find insights, data applications, white papers, our blog, and information about our expertise in the upscale marketing sectors. Visitors can also access ALC’s Wealth Window Database, recently updated with new attributes and segmentation options.
Wealth Window is the leader in identifying and dimensionalizing American Affluentials. With the most recent update, Wealth Window delivers new segments for intelligent marketing applications:
1,718,520 Wealth Window Political Affiliation
Wealth Window allows political fundraisers to target liberal vs. conservative leanings – as well as party affiliation. Factions within a political party can be quite disparate. ALC’s Wealth Window provides insight into the political attitudes of the wealthy, not just their party affiliations.
1,718,552 Donors to Political Campaigns
298,691 Conservative Donors
915,708 Liberal Donors
1,597,500 Social Media Influencers
A growing number of affluent consumers are actively participating in social media. Whereas just five years ago this channel seemed relegated to teens, now affluent adults are jumping in — tweeting, facebooking and linking in. They use social media to engage with wealthy peers, and can have significant impact on decisions affecting both online and offline purchases.
754,135 Luxury Automobile Owners
Recent evidence indicates that affluent consumers are becoming bullish on economic recovery. Their confidence is showing an uptick in buying luxury automobiles such as Lamborghinis, Ferraris and Bugattis. Wealth Window makes these auto aficionados available by make, model and year of purchase.
1,718,520 Detailed Homeowner Data
Get the keys to the castles with hundreds of attributes not found on similar files such as building style, swimming pool, waterfront property, golf course proximity, and fireplace. You can also access loan type and year built as well as those who own multiple homes.
"Smart marketers need to speak to the rich in a way that makes a connection. They simply do not have time for irrelevant messages," said Emily Briody, ALC Consumer Affluence PRO. ”Wealth Window allows marketers to identify the attributes about each individual so they can speak to them in a language that resonates, about the things they care about, at the time they are most likely to take action.”
Among the initial offerings on the Wealth Window website is the newly published white paper, “Wealth and Giving." Trends in wealthy philanthropy include shifting attitudes and lifestyle attributes that provide insight for nonprofit and fundraising organizations. Subsequent market-specific white papers will include luxury travel and investing.
Individuals identified on the Wealth Window database possess an average annual income of $256,000 and an average net worth of $3.1 million (with many uber-wealthy possessing $20 million+ net worth). Providing marketers in the luxury sector a unique channel to reach America’s highest income earners, Wealth Window is the portal to the truly prosperous. Dozens of upscale marketers in finance, real estate, travel, philanthropy, lifestyle publishing, high-ticket merchandise, home furnishings and more depend on it as a valuable customer intelligence and prospecting resource.
Unlike other files that depend on demographics and algorithms to determine affluence, Wealth Window focuses on individual data that demonstrates wealth. Over 100 data sources, including public records, transaction, ownership, professional, and membership data, contribute to this unique database, many not found anywhere else.
Over 10,491,000 affluent consumers are available on the Wealth Window Database.
Both postal and email addresses are available for multichannel campaigns.
Visit the new Wealth Window website at http://www.ALCWealthWindow.com. To discuss your luxury market objectives, please contact Emily Briody at 609-580-2971.
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