Competitrack Releases Comprehensive Study of 2D Code Advertising in 2011

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Competitrack, a full service advertising tracking firm, released an extensive 2D code report that analyzes how 2,300+ U.S. advertisers integrated this technology—including QR codes—into their 2011 advertising campaigns.

Competitrack's Extensive 2D Code Report

2D code usage in advertising is growing very quickly, so Competitrack has stepped up its efforts to monitor advertisements featuring this tool.

Competitrack, a full service advertising tracking firm, released an extensive 2D code report that analyzes how 2,300+ U.S. advertisers integrated this technology—including QR codes—into their 2011 advertising campaigns. The report, titled “Black, White, and Read All Over,” is available for download at http://j.mp/competitrack2D.

“2D code usage in advertising is growing very quickly, so Competitrack has stepped up its efforts to monitor advertisements featuring this tool,” comments Bob Moss, President of Competitrack. “Looking at the trend, we expect the sharp increase in usage to continue in 2012.”

Some of the report’s key findings include:

  • 2D code usage rose dramatically throughout 2011. While less than 1% of all print ads in January featured a 2D code, this increased to over 6% of all print ads during the final 4 months of the year.
  • More than 2,300 advertisers used a 2D code in an ad during the year. The vast majority (95%) used these codes in print executions, and over 87% of the advertisements utilized QR codes.
  • Some advertisers used 2D codes in anywhere from 25% to 80% of their total print advertisements, while others continue to experiment with this tactic on a more limited basis.

Competitrack began tracking 2D code advertisements at the beginning of 2011, capturing both the ads and the landing pages to which the codes pointed. By creating a robust database of over 7,300 2D code advertisements, Competitrack was in a unique position to provide a bird’s eye view of the U.S. 2D code advertising landscape in 2011.

The report also identifies the top 30 U.S. advertisers who used 2D code advertising last year, the different types of landing page content to which the codes pointed, and the tactics many top advertisers used in order to engage their consumers through 2D code advertising. For more details on the report visit http://j.mp/competitrack2D.

About Competitrack
Competitrack is a full service competitive advertising tracking firm, providing U.S. and international creative tracking, competitive spending analyses, multicultural ad tracking, co-op ad tracking, and ad verification services. To learn more, visit us at http://www.competitrack.com.

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Jocelyn Robertson
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