Swimovate to Sponsor Henley Triathlon in 2012

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Swimovate Watches recently announced the company's sponsorship of the annual Challenge Henley and Henley Half, which was launched last year by The Challenge Family. This year's event's will take place in the English town of Henley-on-Thames on 16 September 2012.

We are delighted to confirm that Swimovate will be the official Swim Sponsor at the Challenge Henley and the Henley Half for a second year in 2012, following on from the successful partnership in the inaugural year.

Swimovate Watches, creators of the Poolmate Pro automatic lap counter watch for swimmers, recently announced the company’s sponsorship of the annual Challenge Henley and Henley Half in the UK. Launched last year in the English town of Henley-on-Thames by The Challenge Family, this year’s events will take place on 16 September 2012 and consists of a 3.8k swim, a 180k and a 42.4k run.

As reported by challengehenley.com, this is the second year in a row that Swimovate will sponsor the Henley Triathlon, “We are delighted to confirm that Swimovate will be the official Swim Sponsor at Challenge Henley and the Henley Half for a second year in 2012, following on from the successful partnership in the inaugural year.” Challengehenley.com also noted that the swim course will once again be known as the Swimovate Swim Course.

Swimovate Ltd is a UK company run by swimmers and triathletes whose main focus is to develop innovative training products for serious athletes. The company recently developed the Poolmate automatic lap counter watches for swimmers. The durable and simple to use watch makes it easy to download training data from the watch to a PC, making it easy to track training stats and measure progress. According Swimovate CEO, Lisa Irlam, “Being a triathlete myself, I know how important a tool like the Poolmate Pro can be when training for big events. Whether you are planning on competing in the Challenge Henley Triathlon with professional status for a piece of the cash prizes, or are participating as an amateur, having the right tools can really change the way you compete.”

Swimovate consists of an enthusiastic group of talented entrepreneurs who also happen to be triathletes. The team has competed in a variety of athletic events, including Ironman events around the world, and is dedicated to helping swimmers of all abilities achieve their goals. For more information, please visit http://swimovate.com.

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Brad Sorock