San Diego, Calif. (PRWEB) February 20, 2012
Parallel 6, Inc., a leading social media and mobile technology company, announced today the launch of a new mobile application that will offer local deals to Deal Mob customers in Georgia and South Carolina.
Deal Mobs’ mobile application was created using Parallel 6’s custom branded Captive Reach platform. Geo-fencing and segmentation algorithms within the platform allow Deal Mobs to ensure the relevancy of an offer by targeting consumers based on specific demographics.
“Our platform allows Deal Mobs to target consumers based on their age, gender and location,” said David Turner, CEO of Parallel 6. “Once consumers receive a daily or weekly deal they are able to locate, receive, purchase and share the deal of interest through social networks including Facebook, Twitter and LinkedIn.”
The Captive Reach mobile application extends beyond social sharing to provide a “mobile wallet” for its users. Users can enter credit card information to purchase deals within the mobile app. Once purchased, the user is provided a redeemable code that is then shown to the retailer at the point of purchase.
The Promotions Management Panel, which is integrated into Deal Mob’s mobile app, serves as a central hub for content, promotions, offers and incentives, as well as consumer insight and analytics.
“The insights we provide help Deal Mobs identify with their target market, creating strong relationships and ultimately expanding their reach nationwide,” said Turner.
For more information about Parallel 6 and its Captive Reach platform, please visit http://www.parallel6.com/what-we-do/technology/
About Parallel 6
Parallel 6 is a leading social-mobile technology company with a focus on influencing consumer behavior through social-mobile and other emerging technologies. Parallel 6 enables brands to influence their consumers purchasing behavior, ultimately increasing revenue, through its social, mobile and enterprise technology solutions. By leveraging social-mobile and geo-targeted technology, Parallel 6 allows brands to engage and activate their best consumers through multiple digital channels across the Web and around the world. Parallel 6 serves a wide array of both B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional services firms around the globe.